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Alastair Campbell

Alastair Campbell, Former Spin Doctor for Tony Blair, is a sought after public speaker in Britain and abroad. He draws on his experience of ten years alongside the Prime Minister along with his considerable understanding of the modern media. Alastair shares how he implemented strategy and made changes. Furthermore, how he dealt with the media and crisis management – often at the same time.  


About Alastair Campbell

A wide variety of businesses, organisations and conference organisers have paid tribute to Alastair Campbell.  This is because he is without doubt an engaging and innovative speaker. They welcome his ability to compare his insights and experience to the work of others with wit and passion.  Moreover clients like that he liaises directly with event organisers in advance so as to tailor a presentation to their specific needs. Often controversial, and always prepared to speak his mind, he is willing, indeed keen, to make a Q&A session part of his presentations.



Alastair Campbell, as a result of his involvement in the 13 years of Labour rule, can speak authoritatively on many things.  These include change management, strategy, implementation, communications and leadership. He currently works as a writer, blogger and journalist, as well as devoting considerable time to his work as Chairman of Fund Raising for Leukaemia Research and to raising awareness for numerous mental health charities.

Never far from controversy, Alastair Campbell has been back in the public eye during general elections. His full diaries, revealing the Blair/Brown leadership struggle for the first time, were published at 6 monthly intervals throughout the year.

As a communications strategist and chief spokesman, Alastair Campbell is one of a handful credited with creating New Labour. Equally he is also credited with transforming the party’s political fortunes. Although a contentious figure, Alastair’s influence and contribution is widely acknowledged as a founding stone of a team which transformed Britain’s political landscape.

He has written numerous books. Thee include six volumes of diaries, three novels, and a personal memoir on depression and the pursuit of happiness.

Alastair Campbell is a former ‘Mind Champion of the Year’

He is an ambassador for the Time to Change campaign to raise awareness about mental illness, Alastair is also chairman of fundraising for Leukaemia and Lymphoma Research.

He continues to advise the Labour Party, and other left of centre parties,  acting as strategic director for the Albanian Socialist Party, who won a landslide victory in June 2013.  In addition, he is Humanitas Visting Professor on media at Cambridge University. Recently honoured by University College Dublin for his contribution to the Northern Ireland Peace Process, he is on the advisory board of Portland PR. And Alastair independently acts as an advisor to governments, businesses, charities, sports organisations and high profile individuals.

Sport remains one of Alastair’ Campbell’s overriding passions.

In his time he has been a newspaper sports editor writing columns for ‘The Times’, ‘The Irish Times’ and ‘Esquire’ magazine. In addition he was the communications adviser to the British and Irish Lions rugby tour of New Zealand in 2005. Alastair has raised funds for Burnley FC, a team he has supported since the age of four. His charity projects have involved him playing football with both Diego Maradona and Pele.  And he has  in a one off version of the popular TV programme, ‘The Apprentice’.

Alastair Campbell has competed in countless marathons and triathlons and acted as Communications Director on Sir Clive Woodward’s 2005 Lions Tour.

Alastair can speak authoritatively on change management, strategy, implementation, communications and leadership. Equally on the speaking platform he clearly illustrates the lessons the boardroom can learn from the pressures of international sport.

Booking Information

Alastair Campbell News

May 17, 2022

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