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Alastair Campbell

Alastair Campbell, Former Spin Doctor for Tony Blair, is a sought after public speaker in Britain and abroad. He draws on his experience of ten years alongside the Prime Minister along with his considerable understanding of the modern media. Alastair shares how he implemented strategy and made changes. Furthermore, how he dealt with the media and crisis management – often at the same time.


About Alastair Campbell

Alastair Campbell, as a result of his involvement in the 13 years of Labour rule, can speak authoritatively on many things.  These include change management, strategy, implementation, communications and leadership. He currently works as a writer, podcaster, blogger and journalist, as well as devoting considerable time to his work as Chairman of Fund Raising for Leukaemia Research and to raising awareness for numerous mental health charities.

Never far from controversy, Alastair Campbell has been back in the public eye during general elections. His full diaries, revealing the Blair/Brown leadership struggle for the first time, were published at 6 monthly intervals throughout the year.

As a communications strategist and chief spokesman, Alastair Campbell is one of a handful credited with creating New Labour. Equally he is also credited with transforming the party’s political fortunes. Alastair’s influence and contribution is widely acknowledged as a founding stone of a team which transformed Britain’s political landscape.

He has written numerous books, including eleven volumes of diaries and four novels. He is also the author of ‘Winners and How they Succeed,’ a Number 1 best-selling analysis of what it takes to win in politics, business and sport.

Openly suffering with poor Mental Health, Alastair has written two personal accounts of depression and the pursuit of happiness. His second mental health memoir, ‘Living Better: How I learned to survive depression,’ was also a Sunday Times best-seller, as was his last book, ‘But What Can I Do?’ an analysis of what has gone wrong with politics, with some ideas about how to put it right. He is currently working on a politics book aimed at young children.

As a former ‘Mind Champion of the Year,’ Alastair is an ambassador for the Time to Change campaign to raise awareness about mental illness. He is a sought-after Mental Health Speaker and is renowned for his open, honest accounts of his own lived experiences.

He is also chairman of fundraising for Leukaemia and Lymphoma Research.

An avid sports fan, in his time he has been a newspaper sports editor writing columns for ‘The Times’, ‘The Irish Times’ and ‘Esquire’ magazine. In addition he was the communications adviser to the British and Irish Lions rugby tour of New Zealand in 2005. Alastair has raised funds for Burnley FC, a team he has supported since the age of four. His charity projects have involved him playing football with both Diego Maradona and Pele.  Additionally, he appeared in a one off version of the popular TV programme, ‘The Apprentice’.

Alastair Campbell has competed in countless marathons and triathlons and acted as Communications Director on Sir Clive Woodward’s 2005 Lions Tour.

Alastair can speak authoritatively on change management, strategy, implementation, communications and leadership. Equally on the speaking platform, he clearly illustrates the lessons the boardroom can learn from the pressures of international sport.

To book Keynote Speaker Alastair Campbell, contact The Speakers Agency on +44(0)1332 810481 or email


Here you can find links to books by Alastair Campbell. For bulk book orders for your event please speak with a member of the team.

but what can i do winners and how they succeed saturday bloody saturday living better the blair years

Booking Information



"He set out to carefully tailor his insights to a largely creative audience, and his anecdotes were told with the ease of a master storyteller."

Red Bee Media

"This forthright journalist, broadcaster and author has provided my clients with fascinating, entertaining and memorable insights into the world of politics and journalism at the very highest level."

Paul Smith, Managing Director, Paul Smith Associates

"Controversial, thought-provoking and highly entertaining, Alastair gave a refreshingly candid insight into past and present political leaders and events that captivated our guests."

Ernst & Young

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