Zana Busby

Zana Busby is an accomplished Consumer and Business Psychologist whose work sits at the intersection of human behaviour, mental health, and the customer experience. Fluent in English, Macedonian, Serbo-Croatian and Bulgarian, she brings a rare linguistic and cultural breadth to her practice, allowing her to understand clients through multiple psychological and emotional lenses.

With academic qualifications spanning mental health and business psychology, Zana offers an exceptional blend of scientific insight and practical application. Her expertise centres on how emotions, cognition, mood and gender differences shape consumer decision-making, the customer journey, and workplace behaviour. Before becoming Chief Psychologist at Retail Reflections, she spent many years specialising in anxiety disorders, depression and relationship coaching, drawing on her background in CBT and clinical hypnotherapy to support clients through complex personal and professional challenges.

Human-centred and results-driven, Zana has worked with individuals and organisations across industries, always guided by her values of integrity, empathy and trust. Her passion for helping people lead healthier, happier, more balanced lives is also reflected in her book Life Equilibrium—a practical guide to mental wellbeing, now being translated into English for UK readers.

Zana remains a well-known and respected media voice, especially in her home country of North Macedonia, where she appears regularly on television to discuss pressing psychological topics. In the UK, her insights are often featured across BBC Radio, national newspapers and specialist retail publications, particularly around consumer behaviour and the emotional impact of the pandemic.

As an international keynote speaker, Zana is charismatic, insightful and instantly engaging. Her sessions explore themes such as consumer psychology, brand-customer relationships, emotional intelligence and workplace wellbeing, always delivered with clarity, energy and practical takeaways that audiences can apply immediately. Whether presenting a proven keynote or creating something completely bespoke, Zana combines deep expertise with an intuitive understanding of what each event needs.

Warm, thoughtful and deeply knowledgeable, she leaves every audience with new perspectives and a lasting sense of empowerment.

To book Keynote Speaker Zana Busby, contact The Speakers Agency on +44(0)1332 810481 or email enquiries@thespeakersagency.com