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Grace Forell
Grace Forell is an award-winning consumer journalist and shopping/retail expert, with an impressive four British Society of Magazine Editors awards to her name. As a trusted voice on TV, radio, and in print, Grace educates audiences on consumer rights, sustainable shopping, saving money, and spotting scams. Known for her approachable, easy-to-understand advice, Grace regularly takes companies to task for flouting consumer laws and empowers the public to stand up for their rights.
About Grace Forell
Grace is a regular on ITV’s This Morning, where her consumer advice slot has become a staple for viewers seeking practical tips on saving money, shopping smarter, and navigating today’s ever-evolving retail landscape. Previously, she presented Consumer Corner on Steph’s Packed Lunch and has made expert appearances on BBC Morning Live, Scam Interceptors, Phone Scams: Don’t Get Caught Out, and ITV Tonight. With a passion for consumer protection, Grace is committed to helping people avoid scams and navigate retail challenges—from dodgy online sellers to energy-saving tips during the cost-of-living crisis.
Drawing on her six years at Which?, Grace’s expertise spans a wide range of consumer issues, including missing deliveries, refunds from companies in administration, subpar beauty treatments, and cowboy builders. Her viral videos for Which? have helped millions of viewers save money on household bills through practical, everyday changes, making her a household name in consumer advice.
Sustainability and Consumer Rights
Grace’s work extends beyond consumer protection to championing sustainability. She has worked tirelessly to expose greenwashing in supermarkets, the travel industry, and fast fashion. As a sustainability advocate, she encourages viewers to shop consciously, especially when it comes to food, tech, and household products. Grace is also known for her deep-dive research into the science of household chores, working with scientists to test the effectiveness of everyday cleaning products and demonstrating sustainable alternatives on shows like This Morning and Morning Live.
Podcast and Events
In addition to her TV and radio work, Grace hosts the Get Answers podcast, a bi-weekly show where she tackles topical consumer issues in depth. Her podcast has become a go-to resource for listeners looking for guidance on everything from navigating energy tariffs to saving on bills during tough economic times.
Grace’s expertise has made her a sought-after speaker and host at industry events. She has hosted award shows, including the Post Office Retail Sales Awards and Liverpool Small Business Awards, and moderated panels on how publishers can maximize the use of video and audio content. Grace’s ability to break down complex consumer topics makes her an engaging speaker for corporate audiences and industry conferences alike.
Whether reporting live from London Fashion Week or speaking on energy savings for ITV News, Grace Forell continues to be a respected, reliable, and relatable voice in the world of consumer journalism. Her work empowers individuals to shop smarter, protect their rights, and make sustainable choices that benefit both their wallets and the planet.
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