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Kian Bakhtiari

Kian is the Founder of The People, a Gen-Z consultancy powered by a global community of young changemakers. He is also an Advisor to UNFCCC and Agenda Contributor to the World Economic Forum.


About Kian Bakhtiari

Kian has been named one of the “Top 50 Future Leaders” by the Financial Times for his contributions to marketing. He regularly writes about marketing through a Gen-Z lens for Forbes. He is deeply passionate about using the power of creativity for good.

Kian has recently talked about “The Power of Human Imagination” at TEDxBrighton. He is also publishing his first book on “Marketing for Social Change” with Kogan Page in October 2024.

Kian has been featured in Forbes, World Economic Forum, Entrepreneur, The Independent, The Drum and Campaign.

Speech Topics

Kian’s speech’s include, but are not limited to:

How to connect and communicate with Gen-Z?
Gen-Z is now the largest generation globally (40%) with the fastest-growing income worldwide and is expected to account for 27% of the workforce by 2025. Kian provides a practical framework on how to attract Gen-Z consumers, employees and advocates based on 5 years of in-depth research and over 25+ global projects.

Marketing for Social Change
How can we use the power of marketing and communications to positively impact business and society? Kian delivers a playbook on how to challenge the status quo, build a community and accelerate social change based on his highly anticipated book: Marketing for Social Change.

How to build a brand community
In a new era of people-powered marketing, a brand is no longer what companies tell people, but instead, what people tell their friends. That’s why some of the world’s innovative companies are investing in building communities, not customers. But how do you build a community around your brand?

The Power of Human Imagination
We tend to think of imagination as the opposite of reality. But imagination creates reality. Imagination is a unique human capacity. Humans are the only species that can voluntarily conjure up things that don’t yet exist. Kian’s talk on imagination has been designed to inspire people to think differently, boost creative problem-solving and expand possibilities.

Booking Information


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