Gabrielle Hase
Digital Commerce Strategy Consultant
*Fees are a guide only. Exact cost will be dependent on requirements and are subject to change.
About Gabrielle Hase
Gabrielle’s extensive experience in all aspects of eCommerce, direct marketing and strategic brand management gives her a deep understanding of the way in which retailers, technology and high-achieving teams work in the digital world – and she brings that understanding and expertise to each and every client, project and event. She has spoken recently for GHD, Avado and Tealium and moderated for Smart Pensions.
Gabrielle has worked closely with leading consumer brands such as The White Company, Moonpig and Sweaty Betty to build their online presence, increase market share and drive transformation.
Highlights include managing leading leisure brand Sweaty Betty’s global eCommerce business, accelerating Hobbs’ domestic and international online sales and launching TKMaxx.com, which opened an entirely new route to market for the European retailer.
As well as being an innovative entrepreneur, Gabrielle was on the board of Tate Enterprises, the commercial arm of Tate Galleries, for over ten years, stepping down in 2023. She helped the cultural institution get creative in reaching new and wider audiences via its digital presence.
She is a board advisor for Planks, a British skiwear brand, and non-executive director for Ultra Commerce, an ecommerce platform, and K3 PLC, a technical solutions provider for the fashion industry.
Gabrielle received an MBA from The Wharton School of Business.
Gabrielle’s extensive experience in all aspects of eCommerce, direct marketing and strategic brand management gives her a deep understanding of the way in which retailers, technology and high-achieving teams work in the digital world – and she brings that understanding and expertise to each and every client, project and event. She has spoken recently for GHD, Avado and Tealium and moderated for Smart Pensions.
Gabrielle has worked closely with leading consumer brands such as The White Company, Moonpig and Sweaty Betty to build their online presence, increase market share and drive transformation.
Highlights include managing leading leisure brand Sweaty Betty’s global eCommerce business, accelerating Hobbs’ domestic and international online sales and launching TKMaxx.com, which opened an entirely new route to market for the European retailer.
As well as being an innovative entrepreneur, Gabrielle was on the board of Tate Enterprises, the commercial arm of Tate Galleries, for over ten years, stepping down in 2023. She helped the cultural institution get creative in reaching new and wider audiences via its digital presence.
She is a board advisor for Planks, a British skiwear brand, and non-executive director for Ultra Commerce, an ecommerce platform, and K3 PLC, a technical solutions provider for the fashion industry.
Gabrielle received an MBA from The Wharton School of Business.
To book Keynote Speaker Gabrielle Hase, contact The Speakers Agency. Call +44(0)1332 810481 or email enquiries@thespeakersagency.com
7 Things Retail Boards Should Know About Artificial Intelligence
Boards and C-suites can breathe a sigh of relief: you don’t need to be an AI engineer to understand how to strategically and creatively apply AI to your business. Daunting when in the dark, this presentation sheds light on the challenges, pitfalls, and opportunities of AI, providing the people at the very top with seven clear steps to align strategies and departments, and ensure the success of AI ventures.
A Blueprint for DTC Start-Ups: Essential Digital Tools When Starting from Scratch
The start-up scene is currently awash with rapid change and confusion around how start-ups can successfully scale up without relying on funding through acquiring consumers. Increasingly bootstrapped, they must adopt a completely different strategy from the very beginning. This presentation shares the five essential digital tools that every successful start-up needs to scale from zero to hero.
Curation is the ‘New Black’
With information everywhere, the ‘Paradox of Choice’ is a challenge for both retailers and customers alike. Today’s multichannel customer has thousands of options, and while artificial intelligence (AI) is personalising the experience, consumers are increasingly seeking a curated way to shop, and are placing more value on the old-fashioned idea of getting someone else’s opinion. Technology can scale this in the order of 1000s of online visitors at a time.
The Low Cost of High Touch
Brands are investing huge amounts in technology to reduce friction, create scale and build effective business models that allows the customer to self-serve, reducing the need for costly, human interaction. BUT, the real winners are the brands that are investing more, not less, in knowledgeable humans to offer insightful guidance and personalise the engagement with the brand like never before.
Divided By a Common Language
America is sometimes referred to as the graveyard where British brands go to die. Expanding your business from the UK to the US is tantalising for those that have achieved success in one market but are tempted by the vast opportunities across the pond. This presentation demonstrates the misconceptions and challenges that brands face when considering the US, revisits the myth that so few succeed, and offers insight into how to achieve growth.
The Outspoken Token
As a female navigating through a non-traditional portfolio career, Gabrielle has had some enlightening and sometimes heartbreaking experiences as one of the few women in the room. This presentation recounts her experience working with many companies, from start-ups to enterprises, with examples of unconscious bias and the ways the female experience is being redefined.
Customer Loyalty Unlocked: The Psychology Behind Building a ‘Ride or Die’ Base
Cultivating a customer base that comes back time and again and engages on a regular basis is the holy grail, but it requires more than just offering the right products or services. Just like any relationship, it is built on trust. By following five psychological steps and consistently demonstrating your commitment to your customers, you can build a strong foundation of trust and loyalty that will cultivate a ‘ride or die’ relationship with customers.
Client Feedback
"The event was a huge success and Gabrielle was perfect."
GHD
"Fantastic discussion. The best ‘webinar’ I’ve attended all year. I love the engagement of Gabrielle and the know-how of the panel. The feedback on her session was unanimously positive. As always she was a delight to work with, accommodating, considerate and professional."
Tealium
"Gabrielle has a vast knowledge of technology, e-Commerce and scaling internationally. She ensures that every session she hosts is both enlightening and entertaining for the audience. With Gabrielle, you have a really safe pair of hands and someone who is an absolute pleasure to work with."
Forgather
"Thank you again for your introduction to Gabrielle - she was wonderful . . . The whole experience question is so on the money in every aspect of our lives these days . . . food for thought!"
Owen James
