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Daniel Bobroff

Daniel Bobroff has spent years studying and understanding the ways in which the digitalisation of retail is changing the customer experience. His unique journey has equipped him with a distinctive perspective that informs many of the world’s best-known retailers, agencies and brands. It has also led him to establish himself as one of the world’s leading retail technology speakers of the twenty first century.


About Daniel Bobroff

Daniel Bobroff founded Coded Futures, a creative technology advisory firm focused on the future of retail, and formerly the co-founder and Investment Director of ASOS Ventures, the online fashion company’s venture capital division. Daniel is acknowledged as the pioneer of in-game advertising, starting an advertising medium that is today an eight-billion-dollar market. His speeches are always motivational and visionary, whilst always providing a roadmap for the audience to follow.


Daniel Bobroff built Microtime, the first – and for over a decade the leading –  digital advertising agency for in-game advertising and advergaming.

Close contact to the gaming world then led Daniel to build and lead Deibus Studios, a video games developer with studios in both the UK and France and which emerged as a leading talent for extreme sports, creating games for PlayStation, Xbox and Nintendo, achieving combined sales in excess of 50 million units.

Daniel has founded, invested in and led companies within a range of innovative technologies including virtual reality, visual search, e-commerce and ad-tech.

At the world-leading online fashion retailer ASOS, Daniel created the company’s venture capital arm. His mission was to identify and invest in the latest innovations in retail and fashion technology. He built an enviable network of cutting-edge retail tech talent, developing partnerships covering the latest in marketing, production and customer experience.

Scouting for the latest innovations across retail’s value chain, Daniel talks about the technology driven future of retail. He evangelizes the need for personal, immediate, and interactive mobile experiences, new filters, the importance of culture and how all retail businesses will become technology businesses. He is a highly sought-after international speaker, recently delivering keynote addresses for the Retail Institute, Salesforce, Google and Facebook.

Speech Topics

Time To Play – Gamifying Retail  – We have all played our part in how technology has disrupted the traditional world of retail. But in the shadow of the recent pandemic, technology has emerged as retail’s saviour. And as retailers scramble to accelerate their digital capability, a superpower exists that most know, yet few have mastered. It is the art of Gamification.

This practical keynote provides the latest thinking in how gamification is changing the world of retail, across its entire value chain, and reshaping organisations. Learn how to use simple techniques for your customers today, and leverage gamification as the winning effect for your business, culture and bottom line.

Game Changer – The keynote focuses its learning to the challenges currently faced by retailers. It proposes a detailed roadmap that can be adopted by any CEO or senior executive to ensure that their organisation is best placed to emerge from a period of meteoric change and establish itself as a leading force…a winner…a game changer.

With its motivational tone, the Game Changer keynote is about inspiring change and making tangible progress, in the belief that it is within everyone’s gift to be the game changer.

Is Shopping Fun Anymore –  The keynote distills the learnings from thousands of disruptive retail technologies around the world, recent retail initiatives as well as the key learnings from a forerunner and undoubted leader in creating digital experiences, the video game business.

“Is Shopping Fun Anymore?” will challenge your thinking about how and why emotion must be placed at the very core of your digital strategy, whilst providing you with the key tools to make it happen. It will be one of the most important keynotes you will hear this year.

The Retail Power of “We” – The keynote proposes a step by step framework that retailers can either adopt fully or use to gauge their current progress. The system draws upon best practices, both internal and external, seen across thousands of challenger brands versus their incumbent competitors. Noteworthy real-world examples underscore the various teachings and are used throughout. Emerging trends are considered.

With its inspiring tone, “The Retail Power of We” keynote will leave its audience motivated to take action and capitalise upon one of the most exciting periods of change in its history.

Booking Information


"A compelling and engaging presenter whose industry insight and story-telling approach really brings his chosen subject matter to life."


Daniel Bobroff News

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