The work of a Behavioural Economist is to study the effects of psychological, cognitive, emotional, cultural and social factors on economic decisions and how those decisions vary from our traditional understanding. It is a discipline that is used to inform the strategies of numerous global companies and has twice been the subject of Nobel prizes. First in 2002 for psychologist Daniel Kahneman and his work integrating insights from psychological research into economic science, and then in 2017 for economist Richard Thaler, recognised for his contribution to behavioral economics.
Mark Pittaccio holds a Masters Degree in Behavioural Economics from City, University of London. He combines academic rigour with extensive professional experience to help businesses use the science of behavioural economics to attract and retain the right type of clients, run profitably and maintain sustainable growth. Mark is able to apply key themes of behavioural economics such as – heuristics, framing and anchoring – to analyse client behaviour and address the real world challenges faced by organisations of all types and sizes.
As a keynote speaker, Mark is known for his engaging style, blending cutting-edge research with real-world examples. His talks are packed with compelling insights, challenging conventional wisdom on decision-making, risk, and consumer behaviour. He demonstrates how businesses can ethically shape their propositions to attract and retain clients while gaining a competitive edge.
Throughout his career, Mark has been at the forefront of innovation, from pioneering personal contract hire plans and multi-asset investment funds to championing transparent, fee-based financial advice. His research into the psychology of financial advisers and the groundbreaking concept of Adviser Delta (measuring the tangible impact of financial advice) has gained industry-wide recognition.
Mark’s keynotes resonate across industries, offering invaluable takeaways for leaders, sales teams, and decision-makers. Whether discussing investment, leadership, or business growth, his core message is clear: understanding human behaviour is the key to building stronger client relationships, improving outcomes, and sustaining long-term success.
For an insightful, thought-provoking, and practical keynote that leaves a lasting impact, Mark Pittaccio delivers every time.
To book Economics Speaker Mark Pittaccio, contact The Speakers Agency on +44(0)1332 810481 or email enquiries@thespeakersagency.com