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Mark Pittaccio

Mark Pittaccio is a highly sought-after keynote speaker and consultant, renowned for his expertise in behavioural economics and its impact on business performance. With over 35 years of experience in financial services and senior leadership roles, Mark helps organisations understand how real people make real decisions. He translates complex behavioural insights into actionable strategies that drive growth, profitability, and client engagement.

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About Mark Pittaccio

The work of a Behavioural Economist is to study the effects of psychological, cognitive, emotional, cultural and social factors on economic decisions and how those decisions vary from our traditional understanding. It is a discipline that is used to inform the strategies of numerous global companies and has twice been the subject of Nobel prizes. First in 2002 for psychologist Daniel Kahneman and his work integrating insights from psychological research into economic science, and then in 2017 for economist Richard Thaler, recognised for his contribution to behavioral economics.

Mark Pittaccio holds a Masters Degree in Behavioural Economics from City, University of London. He combines academic rigour with extensive professional experience to help businesses use the science of behavioural economics to attract and retain the right type of clients, run profitably and maintain sustainable growth. Mark is able to apply  key themes of behavioural economics such as – heuristics, framing and anchoring – to analyse client behaviour and address the real world challenges faced by organisations of all types and sizes.

As a keynote speaker, Mark is known for his engaging style, blending cutting-edge research with real-world examples. His talks are packed with compelling insights, challenging conventional wisdom on decision-making, risk, and consumer behaviour. He demonstrates how businesses can ethically shape their propositions to attract and retain clients while gaining a competitive edge.

Throughout his career, Mark has been at the forefront of innovation, from pioneering personal contract hire plans and multi-asset investment funds to championing transparent, fee-based financial advice. His research into the psychology of financial advisers and the groundbreaking concept of Adviser Delta (measuring the tangible impact of financial advice) has gained industry-wide recognition.

Mark’s keynotes resonate across industries, offering invaluable takeaways for leaders, sales teams, and decision-makers. Whether discussing investment, leadership, or business growth, his core message is clear: understanding human behaviour is the key to building stronger client relationships, improving outcomes, and sustaining long-term success.

For an insightful, thought-provoking, and practical keynote that leaves a lasting impact, Mark Pittaccio delivers every time.

To book Economics Speaker Mark Pittaccio, contact The Speakers Agency on +44(0)1332 810481 or email enquiries@thespeakersagency.com

Speech Topics

Mark’s speech topics include, but are not limited to:

Nudge Nudge Think Think

This keynote address starts with an explanation of behavioural economics and explains how it can be of benefit to businesses, the rise of behavioural economics is also considered alongside the failure of traditional economic models to explain human behaviour.

Mark then takes a look at what we can learn from how government organisations are using MINDSPACE to ‘nudge’ us into making ‘better’ decisions, as well as how regulators are applying psychological insights to alter behaviour. To close Mark will take the information from his talk and demonstrate how it can be applied to your business or industry to deliver a real competitive advantage.

A thought provoking and entertaining keynote guaranteed to create a buzz in the conference hall.

Understanding decision making

Behavioural economics uses psychology to analyse the decision-making behind an economic outcome. This applies to everyday consumer choices such as what we buy for our lunch through to more complex considerations like retirement planning.

The concept can be applied to individual and group decisions and more broadly to encompass the wider actions of a society or trends in market sectors.

The rational choice

Classical economics views economic decision making as a logical process taken by rational individuals. It tends to take place in an environment of perfect information and the results can be recorded on a graph. When we do not behave that way, which is often, the maths becomes rather challenging.

Behavioural economics provides a framework to make sense of our irrationality and can be used to create stimuli to nudge people towards better decisions.

Illogical behaviour

Behavioural economics shows that human beings do not always act in logical ways. Current context, self-control, cognitive abilities and immediate satisfaction are strong factors in decision making and lead us to act in an irrational manner. Behavioural economics traces these decision errors to the design of the human mind and attempts to integrate a psychological understanding of human behaviour into economic analysis. There are three key theories that behavioural economists use to understand consumer behaviour:

  • Heuristics: 95% of decisions are made using mental shortcuts or rules of thumb.
  • Framing: The anecdotes and stereotypes that individuals rely on to understand and respond to events.
  • Market inefficiencies: These include mis-pricing and non-rational decision making.

Practical uses

With an understanding of why people act in a certain way behavioural economics can suggest ways in which businesses, organisations and governments can make changes to prompt different choices using nudge theory. For example, simply rearranging items offered within the school dining room encourages children to buy more nutritious items (e.g., placing the fruit at eye level, making choices less convenient by moving soda machines into more distant areas, or requiring students to pay cash for desserts and soft drinks).

Noble prize winning science

The profile of behavioural economics gained considerable traction in 2017 when the US academic Richard Thaler won the Nobel Prize in economics for his pioneering work in this field. The Royal Swedish Academy of Sciences praised Thaler for incorporating psychological assumptions into analyses of economic decision-making. In 2002, psychologist Daniel Kahneman was awarded the Nobel Memorial Prize in Economic Sciences “for having integrated insights from psychological research into economic science” and in 2013, economist Robert J. Shiller received the same prize for “for his empirical analysis of asset prices.”

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Testimonials

"Mark came recommended as an informative, educational and highly entertaining main platform speaker and he certainly delivered. His passion for Behavioural Economics is evident and he fascinated our audience with examples of how we all behave irrationally how an understanding of this can really help us in both our business and personal lives. The feedback from our delegates was excellent and we would thoroughly recommend him as a speaker on stage or indeed I imagine in a break out workshop environment."

SIFA

"Mark was a keynote speaker at Winning Advisers targeting the top 60-400 IFAs. It is very rare to find such a seasoned professional who can not only talk about the strategic direction of the industry so eloquently, but also link in his extraordinary feats on the bike providing the audience with some really powerful takeaways. The feedback was great and we will certainly be inviting Mark back again."

Owen James Events

"Thank you for delivering such a thought provoking, amusing and incredibly pertinent presentation at our conference. Engaging an audience of business owners and managers is no mean feat but you did it. We were all entertained but also learned a great deal about human behaviour in such a way that we can apply it to our businesses to deliver better outcomes. Moreover, making a subject like Behavioural Economics so fun and interesting is a skill in itself. You have developed such an understanding of the topic that you can deliver an entertaining session to deliver complex ideas in a way that we all can understand."

Ryan's & UNA Alliance

"When a room of 200 goes from hubbub to silent in just a few seconds you know you have got a good speaker. Mark is passionate about his subject matter, clear in his message, and came in on time for his talk! The standing ovation was very well deserved. Congratulations Mark and thank you for your support at not one but two conference sessions I have run."

LV

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