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Alan O’Neill

Alan O’Neill is an international business consultant and non-exec board director working with blue-chip organisations across the spectrum of industry in Financial Services, FMCG, Hospitality, Industrial, IT, Motor, Retail, Telcos, Tourism, Travel and others. A fine and much in demand international speaker and conference facilitator Alan O’Neill has over 30 years of front line board level experience he is at the top of his field.


About Alan O’Neill

Alan O’Neill has a reputation for making the complex simple and for being down-to-earth and practical. With a commercial focus that brings everything back to the customer, he is the strong voice of the customer! So whether the issues are about the Future, Change, Vision, Strategy or Structure… or High performance Culture… Leadership… or Customer Service – Alan has stories, models and real-life case studies that will adapt.


Learn the secret of Selfridges’ success from the man whose 7-Steps to Profit programme stimulated growth for the department store from £45 million profit to £200 million in a few short years. Now Selfridges has received multiple awards as the ‘Best Department Store in the World’. Alan’s 7-Steps to Profit has also transformed the fortunes of other iconic brands such as Toyota, Getty Images, Harrods, aafaq Islamic Finance, Primark, Intel and Moet Chandon.

Alan can guide your team through his structured path to profit increase, tailoring his insight to the needs of your business. Wherever you are on your journey, Alan’s no-nonsense expertise, infectious enthusiasm and sheer depth of experience can reignite your company’s passion for growth.

Known for his relentless focus on putting people first, Alan truly understands the direct link between a thriving company culture and improved commercial results. Alan can help your team to identify your unique culture as a company and use this to give you maximum competitive advantage.

A seasoned expert in facilitating organisational change in culture and strategy, Alan can help your team to navigate any stormy waters and overcome resistance. His tried-and-tested formula will help you transform your business to deliver the meaningful experiences your customers crave.

Practical, empathic and very commercial, Alan’s refreshing and passionate style will inspire and challenge your organisation to embrace change and grow, using real-life business models and memorable success stories.

Alan brings 30 years of wide industry experience, from retail to manufacturing and distribution, FMCG to financial services, hospitality to professional services, motor to travel and tourism and more. His work history spans blue-chips and PLCs, SMEs, family businesses and the Public Sector across Europe, the Middle East and Asia.

Speech Topics

Change Management

Change is a reality and it comes at you in many ways. It might be prompted by external forces or you yourself might recognise the need to change.

Be careful – history shows that most change programmes fail. That’s not to do with poor implementation – but more to do with poor planning in the first place.

Alan knows what it takes to drive and to own the change in a business. Across industry, he has led and facilitated many large blue-chip companies through change and to overcome resistance. With appropriate case studies he will share the pitfalls and strategies for managing change and help you to land key messages for your business.

High-performance Culture

Everyone knows that culture eats strategy for breakfast. And that if you get your culture right, you can take on the world. While others can copy your strategy – no one can copy your culture. Alan will tell you where culture fits in to your big picture… what culture is, why it’s important, how it’s measured – and what it will take to achieve a high-performance culture for your organisation.

Alan can ask hard questions about your culture, your values and the engagement of your own people – and encourage you to take a fresh look at your own organisation culture.

Customer Experience 

Alan is passionate about customer service.

He can tell you how to develop a culture of great service from the board-room to the front-line – whether you’re B2C, B2B or Public Service.

He knows that customer service has to be practical and drive sales – and it requires a fully engaged workforce. While that’s obvious and sounds easy, we don’t all do it.  He will challenge you with examples, evidence and case studies to help you achieve consistency and to motivate your people into action to increase your sales.

Selling Added-value

Premium brands traditionally command higher prices. But the downturn caused prices to drop in several sectors. Low prices are usually not sustainable and as the market returns to growth, the legacy of ‘value’ prevails.  Alan can inspire your team with tools, great stories and confidence to sell added value and achieve better margin again.


From food to fashion, luxury to mass, big box to multiple site and travel retail to the high street, Alan has consulted with many many retailers for over 20 years.  Retail is changing rapidly and becoming even more complex. Coping with that is an ongoing challenge – even for the best and Alan can tell you how they do it.

And even if you’re not a retailer, it’s a sector that every business can relate to and learn from because of their sense of urgency, their focus on the customer and of course their commercial savvy.  Alan can share with you the secrets of their success in a way that you can learn from and adapt for your business.

Booking Information


"I have been in many remote meetings over the last year, as you can imagine, but never in one which was run so flawlessly and smoothly. Alan’s keynote was a highlight. But he also moderated it with ideal combination of freedom and discipline, and excellent summaries of key points, probing questions and overall superb control. And all technical elements worked very well, including Slido, splits into rooms etc. Great job!"

Mikołaj Józefowicz, Country General Manager, European Recycling Platform


Alan O'Neil News

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