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Alison Edgar MBE

Alison Edgar MBE is known as “The Entrepreneur’s Godmother” to many of the world’s most successful entrepreneurs. Using her unique and contemporary methods combined with her energetic and witty delivery style, Alison encourages audiences to stop procrastinating and take action. She pioneers culture change, enhanced performance, and mindset transformation.


About Alison Edgar MBE

In a world full of conference speakers, Alison is a relatable figure for audiences around the globe, providing them with lasting impact. She champions that no barrier should hold you back from achieving your goals, be it age, race, gender, or disability.

Alison Edgar MBE started her business at age 46. Before that she was in the shoes of the delegates for most of her life.

In 2020, Alison received an MBE for recognition of her long-term services to entrepreneurship and business, which continues to inspire her methodologies. She is a contributor to BBC TV and Radio and has recently become a business mentor on a new Amazon Prime UK & US TV show airing in 2022.

A dyslexic author of two international best-selling books, ‘Secrets of Successful Sales’ and ‘SMASH IT! The Art of Getting What YOU Want’, Alison has mastered the balance of how to enhance readers’ personal and professional development. Her debut book was not only a WHSmith Top Ten Business Book but named one of the top books written by a woman in 2019 by The Independent.

Her clients include Sky, Würth, EasyJet, Discovery Channel, European Commission, The National Lottery and SimpliSafe.

To book Keynote Speaker Alison Edgar, contact The Speakers Agency on +44(0)1332 810481 or email

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"Alison was so engaging and inspirational in her approach on stage, immediately capturing the attention of her audience. I know that our managers went away with lots of things to think about and a few new tools that they can use as a leader within our business. I was so impressed by the care and attention Alison puts into her session prior to the event with several working group conversations to ensure the content was tailored to our conference key messages and overall theme, this really made a difference linking in with our day. We would be thrilled to work with Alison again and have no doubt in recommending her to anyone looking for a wonderful speaker & host!"


"Alison is knowledgeable, practical and very entrepreneurial, so when we had an event where MetLife needed a speaker I didn’t think twice to recommend her as I knew she would be able to deliver the best virtual, yet interactive session for our 500 women salesforce. Overall Alison is a pleasure to interact, work and learn from and I look forward to working with her again soon."


"Alison was amazing! The feedback was really great and everyone really enjoyed her high energy talk. Totally professional and on message! Thanks a million!"


"We invited Alison to speak at an awards event for NHS staff. She was professional, well organised and reliable. Her presentation was engaging, entertaining and moving! She inspired us all and helped us to think constructively about how we can achieve our ambitions. Would definitely recommend Alison for future events!"

NHS Solent Trust

"Alison was an incredible speaker to work with who really engaged and energised the room. I would highly recommend her for any event."


"Alison was a keynote speaker at our Women in Business event. Wow. Amazing. So much energy and so many powerful messages delivered on the day. What really stood out is how relatable Alison is. I 100% recommend."

St James’s Place

"Alison was incredible to work with, from the moment she called we instantly clicked. Alison took time to understand our requirements, what we wanted and explained clearly what she could provide. Alison was the utmost professional, easy to work with, flexible and passionate about what she does.  We would recommend Alison and hope to work with her again in the future. Thank you Alison"

Cheshire College

"What a seamless and lovely experience it was to work with Alison for our graduation event. Having been let down by an internal supplier with less than 3 weeks until the event date, thinking it would probably be too late, Alison absolutely saved the day. The response was really quick and we set up a meeting to discuss our requirements within a couple of days and Alison was extremely flexible in meeting our needs. On the day Alison was a fantastic ball of positive energy infecting everyone she came into contact with. She was able to put together an excellent presentation within a very short window, even making last minute adjustments at a moments notice, and the audience lapped it up! "


"From initial contact Alison was quick to respond to our needs and went to some length before our event to ensure she tailored her delivery to align to our themes and messaging for the day. That Alison managed to achieve audience participation after lunch on a Friday is testament to her delivery and the relevance of her material."

Barratt Homes

"Alison took the time well ahead of the meeting to understand our needs, challenges and goals. She adapted her audience address to totally feel like she had been part of our business for some time. It was part of our annual conference and our delegates were still talking about elements of her presentation at 2am the following morning in the bar! Thank you Alison"

United Farmers

"Alison talks about her Big Balls and boy does she have them! We hired Alison for our Keynote slot at our event and would absolutely recommend her.  She delivered her presentation with personalised touches and a kick-ass attitude that not only got the attendees in our room buzzing but also inspired the digital attendees. Communication with Alison and her team before the event was quick and efficient and it was a pleasure to work with Alison and her team."

Louis Vuitton Moet Hennessy

"From first engaging with Alison there was an absolute synergy and engagement with her having an instant understanding of the aims and objectives for my event. Alison went out of her way pre-event to ensure that she was totally on point with her content in the context of the day. Her delivery was great, really in line with our overall theme, engaging, funny and informative and really resonated with our audience. My tip to anybody looking to engage Alison is to allocate the slot and then add extra time to it as she has so much content that is real and easy to relate to that it would be a shame not to experience it all.  "

Daisy Communications

Alison Edgar News

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