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Alison Edgar MBE

Alison Edgar MBE is known as “The Entrepreneur’s Godmother” to many of the world’s most successful entrepreneurs. She is also a successful author. In a world full of conference speakers, she is a relatable figure for audiences around the globe providing them with lasting impact. She champions that no barrier should hold you back from achieving your goals, be it age, race, gender, or disability.


About Alison Edgar MBE

Alison Edgar MBE motivates the audience to stop procrastinating, take action, and ultimately ‘SMASH IT!’. She uses her unique and contemporary methods combined with her energetic and witty delivery style to wow the audience. Furthermore she pioneers culture change, enhanced performance, and mindsets transformation. Her clients include Sky, Würth, EasyJet, Discovery Channel, European Commission, The National Lottery and SimpliSafe.


Alison Edgar MBE started her business at age 46. Before that she was in the shoes of the delegates for most of her life.

In 2020, Alison received an MBE for recognition of her long-term services to entrepreneurship and business, which continues to inspire her methodologies. She is a contributor to BBC TV and Radio and has recently become a business mentor on a new Amazon Prime UK & US TV show airing in 2022.

A dyslexic author of two international best-selling books, ‘Secrets of Successful Sales’ and ‘SMASH IT! The Art of Getting What YOU Want’, Alison has mastered the balance of how to enhance readers’ personal and professional development. Her debut book was not only a WHSmith Top Ten Business Book but named one of the top books written by a woman in 2019 by The Independent.

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"After the session I felt that everyone in the group started to become more confident in their plans or started to see what they had to work on to 'get what they want' both in their personal and work life"


"Alison is a speaker who doesn't just spout her life story like many others do. She has a great balance of personal anecdotes combined with knowledge and practical skills"

Alpha LSG

"Alison worked with the Senior Leadership Team on her intrapreneurship methodology. I loved Alison’s drive. It made the session really engaging and helped keep everyone’s energy levels up!"

Discovery Inc

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