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Tiffany St James

Tiffany’s personal mission is to help organisations transform and compete digitally, globally. She helps people to understand the practical use of emerging technology and embed business change. She inspires and excites people, and organisations, to lift their horizons on the art of the possible. Through a digital lens supported by psychology, Tiffany guides and motivates her audiences to think and act differently.


About Tiffany St James

Tiffany is a UK-leading digital consultant, and hones tailor-made talks for each audience. She brings real issues alive and shows how to face those challenges, from recognising emerging talent to harnessing the value of cultural innovation.

As a speaker, Tiffany is clear, engaging, enlightening, highly knowledgeable, approachable, charming and with a lovely sense of humour.  She wears her high-level connections lightly, is a mine of information and definitely worth hearing.

Tiffany is the former Head of Public Participation for the UK Government: this means she was the strategic lead in the Cabinet Office across 22 central government departments for Social Media, Co-creation of Public Policy and Digital Engagement. She consulted to the UK Government for 14 years in a timeframe which went from no email… to open data. She ran the worlds’ largest web-rationalisation programme, was the first Director of Communications for Directgov, the pre-cursor to GOV.UK and the first Head of Digital Policy Communications for the UK Government.

She launched with the world-renowned Sir Tim Berners-Lee: they continue to work together towards making the UK Government the most transparent in the world. In June 2017, Tiffany was asked to set up and run the digital response in Gold Command, the global digital and social media response to the tragedy of the fire at Grenfell Tower in London.

Tiffany began public speaking whilst in Government. She trained 500,000 UK civil servants on social media as it was first evolving, which included negotiations with developing social media platforms. Tiffany presented each month to international governments on the world-leading UK government agenda on digital and transparency.

She has spoken internationally since 2010. Key highlights include public keynotes for UAE Government, Gartner, being invited to give a keynote speech at Internet World (Earl’s Court, London). Her first TED talk was in 2013, a finalist in the Global TED challenge event, coached and led personally by Chris Anderson, TEDs owner.

Tiffany founded, and manages, the digital management consultancy Transmute, helping large organisations and governments to embrace digital change through the smart use of digital strategy and cultural innovation using psychology and behaviour change.

Tiffany coaches global leaders in digitally-led organisations who are in the process of transformation or seeking greater business agility and independent consultants in the business of consultancy through private session and an open public membership.

Her clients include: Google, Microsoft, The BBC, Cabinet Office, UK Parliament, M&G Investments, National Trust, Prudential, TalkTalk, Norton Rose Fulbright, National Trust, The Telegraph, UAE Government, Viacom International Media Networks and various London Borough, City and County Councils in the UK.

Tiffany is identified as:

  • One of the 25 women who have shaped the British digital industry over the past 25 years
  • Most influential woman in Digital Strategy Consulting, Influential Businesswoman Awards, Acquisition International
  • Most influential woman in Global Capabilities, Influential Businesswoman Awards, Acquisition International
  • Top 100 women blazing a trail in Digital – Business Cloud
  • Top 100 Digital Marketing Influencers – The Drum
  • Global Top 100 Social Media Agencies and Consultants – Sparkah
  • Top 100 Most influential people in technology, UK Tech City Insider TCi100
Speech Topics
  • Web3 and AI
  • Digital Innovation and Transformation
  • Social Media
  • Future of Work
  • Metaverse
  • Future-proofing
  • Digital Employee Engagement
  • Digital Customer Engagement
Booking Information



"Her reputation as social media leader both within the public and private sectors preceded her, but she certainly lived up to the billing. Tiffany is an engaging, knowledgeable and a charming event speaker, a diplomat, a futurist and a mine of useful information. I would recommend her highly as an event speaker. Another speaker described her as “a superstar” and I second that."

The Bio Agency

"Thank you for your enthusiasm, professionalism and spirit over the 2 days. It was a real pleasure to have you as part of our team and the feedback on your sessions yesterday has been tremendous!"

Real and Smooth Radio

"It was an absolute pleasure having you as the chair at last week’s Telegraph’s Digital Leaders conference. I’m sure you won’t be surprised to hear that the feedback we received from all the attendees at the conference was extremely positive. We were trying to break the mould with this event and to address digital transformation from a business and commercial perspective. All the feedback suggests that we achieved our aim and delivered a high-level conference that demonstrated the commercial potential for all types of business through digital implementation."

The Telegraph

"Tiffany has particular expertise in social media, having worked at No 10 and in the war rooms with the Met Police. She helped us become an authentic brand in that space, without diluting the brand. She brought the insight that you can manage a big corporate company through social channels while maintaining the human side of it."

Big Lottery Fund

"It’s official. Tiffany St James is incredible! Her knowledge of social tech actually makes my brain hurt."


"It was a real success, coming together in so many positive ways and realizing our goals and expectations. Imaginations were stretched, a bar has been raised and seeds planted that we can hope will bear innovative fruit in the months and years to come. It would not, and could not, have happened without your contribution -- your experience, your expertise, your hard work."

The Yukon Government

"Tiffany is an expert in her field; she threw herself into the project, working with incredible energy and enthusiasm."


"Tiffany has great industry knowledge, and it was a pleasure to work with her. Her insights have been so valuable as my team develops a new product. I look forward to working again with her in the future."

The Economist Group

"What I valued most from Tiffany’s session was the ability practically to apply the learning material to real-world examples of the work we're doing. I find this a much more beneficial way to internalise the learnings and ensure I have the correct understanding of how to apply them to my projects."

Richmond and Wandsworth Council

"Tiffany was great. She chaired our Conference superbly. Excellent. Thank you."

Open Identity Exchange

Tiffany St James Latest News

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