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Professor Damian Hughes

Professor Damian Hughes is an international speaker and bestselling author. He expertly combines his practical and academic background within sport, organisational development and change psychology. This helps organisations and teams to create a high performing culture and he leaves his audiences with much to take home.


About Professor Damian Hughes

Professor Damian Hughes, alongside Sports Presenter Jake Humphrey, launched The High-Performance podcast in 2020.  This popular podcast offers an intimate glimpse into the lives of high-achieving, successful individuals.

Professor Damian Hughes is the author of eight best-selling business books. They have been translated into ten languages and include Liquid Thinking, Liquid Leadership, How to Change Absolutely Anything. In addition, Damian has written How to Think Like Sir Alex Ferguson and The Five STEPS to a Winning Mindset.  He was also been nominated for the 2007 William Hill Sports book of the year award for Peerless, his biography of boxing great Sugar Ray Robinson. In 2009, he co-authored a critically acclaimed biography of boxing legend, Thomas Hearns in Hitman: the Thomas Hearns Story. In 2013, his latest biography, Marvelous Marvin Hagler became the UK’s bestselling sports biography.

Damian was appointed as a Professor of Organisational Psychology and Change for Manchester Metropolitan University in September 2010 and is currently serving as a member of the coaching team for Scotland Rugby Union.  His innovative and exciting approach has been praised by Sir Richard Branson, Muhammad Ali, Sir Terry Leahy, Sir Roger Bannister, Tiger Woods, Jonny Wilkinson and Sir Alex Ferguson.

To book Professor Damian Hughes, contact The Speakers Agency on +44(0)1332 810481 or email

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"Damian was asked to help our team think about engaging an organisation after a period of significant change. He inspired the room with his down to earth approach, fabulous stories and really challenged our thinking on what effective communication really is. I would recommend Damian as a speaker for any group looking for new thinking and inspirational leadership ideas; delivered in a way that really makes you challenge yourself and consider why you didn’t think of that because it’s explained in such a simple common sense way."

Clare Hall, McDonald’s

"Very rarely in my experience do you speak to people who have attended a one-day Corporate event and phrases such as “extremely thought provoking', “I am determined to do something with those ideas”, “enjoyed every minute” and “great practical advice” trip off the tongue so readily. This is exactly what happened though, following a session that Damian ran for us about behaviors and developing high performing teams.  Aside from his obvious expertise and enthusiasm for the subject of self-development and team dynamics, Damian was able to relate to an office environment and transform what people may think only applies to elite sporting teams, into actions anyone can use and implement."

Richard Bowden - Santander

"We used Professor Damian Hughes as our main speaker at our conference in 2009, he made such a lasting impact on the attitude and behaviours of managers that we invited him back in 2010. The nervousness in using a speaker two years in a row is that they say the same things just differently. Certainly not the case with Damian, he listened to what we needed the outcomes to be, took time to understand the business situation and put together a session that hit the spot. I found Damian refreshing, innovative and massively motivational, the content of his presentation was relevant and business focussed and engaged all of our managers. I would definitely look to use Damian again for our management conference"

Claire Buckingham - John Lewis

"We have booked Professor Damian Hughes as a keynote speaker on many occasions. The audiences have found his presentations an engaging combination of inspiration and practical advice and I know that the messages have resonated for a long time after the events. It is great to see how Damian tailors the style and content of his delivery to the interests and energies of his audience so that he makes sure that each person understands how they can use the time to their best advantage."

Janet Campbell Smith - Greater Manchester Police

"An evening with Damian was enlightening and energising. I came away buzzing with ideas and plans to improve my service to be the absolute best in our field. Reading the book was good but hearing him live was amazing."

Dr Mike Harris B.Sc, MB, BS, MRCS, LRCP, FRCPsych

"All of the 100 delegates who came along to Damian's session chose to come along, because they felt they could develop more in the area of being a real Change Catalyst. Every person who attended loved the session and really got something from it that will help them in their development journey. We got comments like; "Brilliant, inspirational, fun" (Sarah Bowness - Boots UK). I am delighted with not only what Damian said, but how he provoked thinking to a wide range of people."

Sarah White - Boots UK

"I have been working with Damian who is supporting us with our engagement strategy and leadership development programmes. Damian has established enormous credibility with leaders at all levels in our organisation with the quality of his delivery and thought provoking and challenging approach. The content he is using with us is really helping our leaders think and respond to their leadership styles and how they engage their teams. He is very easy to work with and very quickly developed an understanding of our culture and leadership challenges we faced."

Marc Whitmore - Bank of America Europe Card Services

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