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Jonathan Males

Jonathan Males is a sports psychologist who has worked with athletes and coaches across the last seven Olympic games. As a former canoe World Champion himself, Jonathan has worked as a performance coach for both the Australian and Great British canoe teams, inspiring them to victory. Arecognised authority on the relationship between motivation and performance, Jonathan is an exceptional motivational and inspirational speaker.


About Jonathan Males

Jonathan Males weaves stories from his diverse experience together with an insightful understanding of his audience, Jonathan leaves people with a profound and long-lasting experience.  As an executive coach and psychologist, he works with a wide range of businesses, helping leaders and their teams to perform at their best in challenging times.


Jonathan Males is the twice Australian Champion in elite paddling, having represented Australia at 4 World Championships from 1983-1989. He holds a first-class degree in psychology from the University of Tasmania and postgraduate research at the University of Nottingham and Aberystwyth University.

Furthermore, he is the author of ‘In the Flow,’ a book on performance psychology for paddle sports. Males specialises in ‘reversal theory’, a comprehensive framework to help understand the complex relationship between performance, emotion and motivation.

Residing in London and frequenting Lee Valley at weekends, Jonathan is an ever-active paddler still competing at the World Masters. Drawing on his rich experience at the very highest levels of sport, he will bring a psychological approach to choosing WPA nominees and winners.

Speech Topics

The 1% Difference and the ART of Performance
To an Olympian, 4th place is perhaps the worst place to finish. Tantalisingly close to the podium, but no medal to show for it. And the difference between 4th place and the podium is often less than 1%. The same applies in business – a small change in the right area can produce breakthrough results. But how do you know where to find the right 1% difference? Drawing on his experience in elite sport, Jonathan explains how the answer lies in the ART of Performance; how you Act, Relate and Think.

Booking Information


"Jonathan was first class; lively, fun, energised and focused"


"Jonathan connected so well with a very diverse audience, offering practical steps for how they can achieve excellence in their leadership performance"


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