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Jonny Combe

Jonny Combe is an innovation keynote speaker and the CEO of PayByPhone. Engaging and charismatic, Jonny enlightens his audiences on how to find creative solutions to problems that often arise in organisations with traditionally rigid confines. Owing to his experiences, Jonny is a highly sought after speaker on topics such as leadership, innovation and customer experience.


About Jonny Combe

Jonny Combe began his first entrepreneurial venture at just 14 years old when he set up a car washing business in his local neighbourhood. Today, Jonny is the President and CEO of PayByPhone, the global tech leader in mobile parking payments. Before being appointed CEO in 2022, Jonny led PayByPhone’s expanding corporate portfolio in North America and Europe, and was UK CEO from 2018 to 2022.


Jonny Combe, prior to joining PaybyPhone, was General Manager of Digital and Innovation within the BMW Group. Throughout his time in this role he pioneered the birth of the BMW Innovation Lab, an award-winning corporate accelerator and the first of its kind within the industry. Moreover, he spearheaded the BMW Intrapreneur lab, an internal innovation programme aimed at fostering a culture of innovation within the business, the main principles of which he shares in his keynote speeches today.

Recognised in 2020 as “One of the UK’s top ten business gamechangers”, Jonny has been featured in publications such as HuffPost, The Economist and the Scotsman. He has shared his insight and experience with a broad range of well-established brands, including Barclays, Disney, Asset Finance International and Baillie Gifford.

Speech Topics

Innovation and Influencing

Anyone who has tried to “go against the grain” in a big corporate organisation knows only too well the feeling of getting nowhere.

Drawing on his experience of launching two award-winning innovation programmes of BMW, Jonny shares how he managed to navigate the “corporate immune” system that exists to kill off new ideas which don’t conform to the status quo, along with the learnings of what made both programmes successful.


Drawing on this experience as a young CEO in the digital world, along with his 14 years at BMW, Jonny shares what he considers to be some of the key ingredients to effective leadership, and exposes some of the “old school” leadership styles that dramatically hold back organisations today.


Customer expectations seem to increase year on year, meaning that resting on your laurels is never an option.

Jonny explains how understanding the customer journey is the key to engaging effectively with your customers, and how to ensure that your organisation’s offering remains competitive in an age when no industry is safe from the threat of digital disruption.

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