Contact Us

Home » Speakers » Jeff Dewing


*Fees are a guide only. Exact cost will be dependent on requirements and are subject to change.

Jeff Dewing

Jeff Dewing is not your typical speaker. He's an International Energiser, Founder and CEO of Cloud and author of the bestselling business book Doing the Opposite, where he underpins his philosophy that the best solution is often not the obvious one. By doing the opposite of the expected, you can generate astounding results.


About Jeff Dewing

Jeff Dewing is an international keynote and motivational speaker, Top 50 Workplace Leader, the No.1 best-selling business author of Doing the Opposite, and the CEO of Cloud & Mindsett. Their tech has disrupted a £200 billion industry and they’ve been named Queens Award winner for Innovation (2019) and a global leader in IoT-enabled predictive maintenance by Gartner.

Jeff’s first business went bankrupt, leaving only £7.60 in his bank account, while also relying on benefits. Jeff refused to give up. Instead, he turned his life around, learnt to code and started Cloud from his garden shed. He built it from the ground up to a £70M turnover without a penny of investment. Jeff has since worked with some of the world’s biggest brands, including Tui, Pizza Express, Chiltern Railways and The Rank Group.

In a landscape where businesses seek a catalyst for change, Jeff uses his decades of lived leadership experience to shake things up, reignite passion and challenge leaders to rethink their ways of working.

Jeff does things differently. For instance, he gives his team two paid hours per week for reflection — a simple yet powerful practice that has improved employee wellbeing and doubled Cloud’s engagement levels compared to industry standards.

It’s not simply about driving success, Jeff aims to revitalise organisational cultures and energise teams through his ‘Doing the Opposite’ philosophy. If you’re ready to challenge the norms and embrace change, Jeff is the speaker you need.

Jeff is a regular business commentator in the media and has been featured in The Times, Financial Times and BBC, to name a few, where he discusses current business affairs and his perspectives on workplace culture. In addition, Jeff hosts his own podcast Doing the Opposite: Business Disruptors where he speaks to the entrepreneurs and top-level business executives who refuse to play within the traditional rules of business and ‘do the opposite’ to create lasting legacies.

To book Keynote Speaker Jeff Dewing, contact The Speakers Agency on +44(0)1332 810481 or email

Speech Topics

Jeff Dewing’s speech topics include, but are not limited to:

The way you make me feel: recruitment and retention on steroids

Jeff explores how people no longer want to clock in and out of work for a paycheque, and why it’s up to leaders to create more meaning and fulfilment for their teams.

Your audience will learn:

  • Why people join a company and leave a boss
  • The importance of brand
  • What makes people want to join you?
  • Why interviews are not fit for purpose
  • An onboarding process to fall in love with
  • Building retention, loyalty and commitment


If you want to grow, let go 

Learn how to build autonomous teams that succeed without you. As a business leader, you may have experienced the constant struggle to balance responsibilities, inundated with an overflowing inbox and back-to-back meetings. However, the number of emails in your inbox is not a measure of your self-importance but rather a reflection and symptom of your ineffectiveness. Without time to focus on meaningful work, the growth of your business and the ability to make strategic decisions are hindered.

Your audience will learn:

  • Why imposter syndrome is a superpower
  • Why culture is the silver bullet for autonomous teams
  • How to cultivate a culture of freedom, clarity, and trust
  • How to nurture coaches, not managers


Build an unbeatable workplace culture 

Do you think it takes years to grow an unbeatable workplace culture? Jeff shows how it can happen overnight if you drive it from the top. Cloud’s engagement levels, more than doubling industry benchmarks, attest to Jeff’s innovative approach.

Your audience will learn:

  • How to build authentic values
  • How to nurture coaches, not managers
  • How to foster the best possible teams
  • How Jeff did it at Cloud
Booking Information



"Jeff’s work is truly making a difference, bringing a fresh and much-needed perspective to our business leaders and more."

Wesley Baker (MIoD), CEO & Founder, Canterbury Ai Ltd

"I have much admiration for him as a leader because he leads from the heart and soul and not by doing what everyone else is doing. That makes him crazy, authentic and effective–just two of his many qualities I admire."

Sheila Callaham Executive Director, Age Equity Alliance

"Jeff’s session was extremely insightful and engaging. It made rethink on some of the processes of how to engage employees."

Clifford Debono – CEO Creditinfo Malta

"Today’s session with Jeff Dewing gave us a solid basis on which to re-develop our brand strategy and create a culture where the brand values are communicated and implemented. I will definitely put what I have learnt into practice."

Roberta Lepre – Managing Consultant Weave Consulting

"One would expect to listen to exponential growth strategies which led to his success, however, Jeff instead focussed on the value of being surrounded by the right people in his business. He told the story of how he built a great team and how he maintains it, which all boils down to… “The way you make them feel” a.k.a CULTURE."

Daphne Grech Cumbo, Up Your Level, Wellness Coach

You may also like

Charles Hazlewood

Award-winning conductor and musical revolutionary and the Artistic Director of Paraorchestra

Calum Clark

Ex-international rugby player, high performance psychologist, coach, and consultant.

Guvna B

Triple MOBO award-winning rapper, author and broadcaster

Tom Morley

Teambuilding Expert, orginial drummer of Scritti Politti

Toyah Willcox

Musician, actress, and presenter, punk icon and singer of 'It's a Mystery'

Jon Courtenay

Britain's Got Talent winner, entertainer and musician

Yorkshire Rows

First to row across the North Sea and oldest women to row across the Atlantic

We would love to hear from you

Enquire here

Please don't hesitate to get in touch today and one of our experienced agents will get back to you.

Contact Form [CTA]

The Speakers Agency
Steven Bartlett, entrepreneur and keynote speaker
Browse By


Helen Lederer, comedian, awards host and actress who is best known for starring in Ab Fab.
Browse By

Annual Events

Simon Reeve, adventurer and after dinner speaker
Browse By


Dr Shola Mos-Shogbamimu, diversity campaigner, keynote speaker and human rights activist
Browse By


Proudly Supporting
An image of the logo of Child Bereavement UK, the chosen charity supported by The Speakers Agency
Read More About Our Support

Child Bereavement UK supports families and educates professionals when a baby or child dies or is dying, or when a child is facing bereavement.

Our former Managing Director Sylvia Tidy-Harris is one of their national Ambassadors and we are proud to support this great charity.

Stay In Touch

To stay up to date with the latest news and developments at The Speakers Agency please subscribe with your email below.