William Arruda
World leading authority on the topic of personal branding
*Fees are a guide only. Exact cost will be dependent on requirements and are subject to change.
About William Arruda
William Arruda was named by Global Gurus as the World’s #1 Branding Expert in 2022 and 2023 and he received the Chair Award from the International Coaching Federation (ICF) for his contribution to the field of coaching.
He’s a bestselling author of Digital YOU, Career Distinction, and Ditch. Dare. Do!
William has appeared on the Discovery Channel, BBC, and NPR and has been featured in 1,000+ publications, including Time, Fast Company, The Financial Times, GQ, and The New York Times. He is a senior contributor to Forbes, where his column has received over 16 million views.
To book Keynote Speaker William Arruda, contact The Speakers Agency on +44(0)1332 810481 or email enquiries@thespeakersagency.com
Building Brand YOU!
Helping professionals identify what makes them unique and communicate their value with confidence. William shows audiences how to define their personal brand, uncover their strengths, tell their story effectively and increase their influence both inside and outside their organisation.
Digital YOU!
Your online presence is often your first impression. This session explores how Google, LinkedIn and AI shape professional reputations, teaching audiences how to build a credible, authentic digital presence that reflects who they are and supports career growth.
Working Smart with AI
A practical guide to using AI as a productivity and thinking partner. William shares proven techniques for working effectively with AI while understanding where human judgement remains essential, helping professionals increase efficiency without sacrificing authenticity or credibility.
Authentic Leadership
Modern leadership requires more than delivering results. This keynote explores how authenticity, empathy and human-centred leadership create stronger teams, greater engagement and higher performance, while providing practical techniques leaders can apply immediately.
Belonging by Design
An engaging session on creating workplace cultures where people feel valued, included and able to contribute at their best. William explains why belonging is critical for leadership success and shares practical strategies for building more connected, engaged teams.
Leading Change
Designed for organisations navigating constant transformation, this keynote helps audiences become confident change-makers. William demonstrates how to influence others, overcome resistance and drive meaningful progress, regardless of job title or seniority.
Captivating Online Meetings & Presentations
Learn how to transform virtual meetings and presentations into engaging, productive experiences. Combining communication techniques with neuroscience, William shows audiences how to capture attention, encourage participation and communicate with greater confidence online.
Thought Leadership Amplified
Thought leadership is about sharing ideas that matter. This session helps professionals clarify their expertise, communicate with greater impact and use AI to enhance—not replace—their thinking, enabling them to build trust, credibility and influence.
Building Relationships That Last
Strong relationships are the foundation of long-term success. William explores how trust, generosity and meaningful connections create lasting professional influence, helping audiences build networks that support collaboration, resilience and future opportunities.
Client Feedback
"William’s enthusiasm is contagious, his insights are valuable and his message is essential to career success."
American Express Women’s Network
"William shares his content, insights and the secret sauce to branding success in a charming, relatable way – and our team couldn’t get enough of it. His advice resonates with any audience and his storytelling will leave you informed and inspired."
"William’s explosive energy and ability to tell clever, relatable stories kept participants engaged and inspired to take action."
VP Marketing, SEFA
"William's virtual keynote was a huge hit! Weeks after the session, people are still talking about it."
Learning & Development, LinkedIn


