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Mike Southon

Mike Southon is a mentor, best-selling author, and keynote speaker on sales, business growth, creativity, and entrepreneurship. Mike brings the magic of entrepreneurship and enterprise to all sizes of organisation, in every type of industry.

mike southon, crise west, the beermat entrepreneur, headshots, studio portrait, july 2018, ash bosamia international experienced professional photographer,, london

About Mike Southon

Mike is a serial successful entrepreneur and has co-founded, built, and sold over 20 businesses, as well as developed in-house venture units in government, hospitality, and engineering. Mike has co-authored many internationally best-selling business books, including The Beermat Entrepreneur, which has sold over 100,000 copies in several languages.


Mike has lectured at many business schools, including the delivery of 11-week undergraduate programmes in Entrepreneurship and Marketing Strategy.

Mike specialises in the formation and mentoring of high-performance, ethnically diverse teams, with a particular focus on networking, face-to-face selling, ethical purpose, and mindfulness.

His specialist subject is The Beatles, and he shows what we can all learn from the greatest creative team in history, the first entrepreneurs to ‘go viral’ and leave a lasting legacy.

As ‘The Beermat Alchemist’, Mike Southon combines simplicity with business magic.

He is also an expert on the Beatles and his keynote speech “Something About the Beatles” uses the Beatles as an example of how to overcome challenges, how to innovate, and be more creative.

Speech Topics

Something About The Beatles

Mike uses The Beatles as an example of how to be creative and entrepreneurial, explaining how to overcome the challenges you will face along the way. Something About The Beatles is a highly inspiring, entertaining, and informative keynote presentation.

Something About the Beatles is full of great music, and practical learning points from Mike’s twin careers as a highly successful serial entrepreneur and professional musician, all delivered with energy, style, and humour.


Sales on a Beermat (Sales for Non-Salespeople)

We would all like to increase the revenue of our companies, but not all of us are experienced, salespeople. Small businesses have to generate revenue but often do not have a purpose-built salesperson.

Larger organisations have many people involved in the sales process who do not have much formal sales training such as consultants, engineers, lawyers, and accountants.

Mike Southon shows how everybody can sell, featuring material from the best-selling book, Sales on a Beermat.


Mike’s presentation explains the simple steps any company can take to double their sales immediately without spending money on expensive marketing campaigns. It also shows how everyone, especially non-salespeople, can be involved in the sales process without feeling sleazy or uncomfortable.

Booking Information

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