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Levi Roots
Levi Roots, aka The Dragon Slayer, is the inimitable entrepreneur chef who rose to fame after pitching his Reggae Reggae Sauce to BBC 2’s Dragon’s Den back in 2007. He is a charismatic, likeable character and a great pioneer for Caribbean food. As such, he has a firm place in the hearts of the Great British public. As a keynote, motivational, and after dinner speaker, Levi is an expert at giving audiences insights into entrepreneurship, marketing, branding, sales and customer service.
About Levi Roots
Levi Roots effortlessly charmed Dragons Peter Jones and Richard Farleigh into investing in his homemade spicy sauce. After an exclusive launch at Sainsbury’s, his sauce outsold Heinz Tomato Ketchup in the first few weeks. With his own cooking show, cookbooks and regular radio slot on BBC Radio 2, Levi Roots is endlessly talented, and now serves as a mentor to other small businesses and young people with a passion for entrepreneurship.
Levi Roots makes time to do charitable works all over the country by attending schools, colleges and universities. In a befitting tribute, The Royal Agricultural University has awarded Levi an honorary fellowship. Levi often attends prisons giving motivational talks where he speaks from the heart about his own experiences and gives a true insight as to how one can turn a negative into a positive.
He supports the Prince’s Trust and was recently at Buckingham Palace on behalf of the Duke of Edinburgh awards. Levi has a true passion for young people. He tries to support youth related projects as much as possible and is currently working on several ideas that will result in a permanent hub for young entrepreneurs.
As a licensing brand, Levi has partnered with some of the best names in the food industry and as a result has a wide range of products placed on all of our supermarket shelves. Reggae Reggae Sauce was where the journey started. Levi now has several products under licence with some very exciting new additions to the brand coming this summer.
Levi also has a rich pedigree in music. He was nominated for a MOBO award in 1998 for his “Free Your Mind” album. He has sung “Happy Birthday” to Nelson Mandela and he used to play football in Battersea Park with one of his hero’s, Bob Marley.
Levi has managed to find time to pursue one of his enduring passions as an author to write several cookbooks. He has further brought these books to a wider audience with his popular BBC cooking show Caribbean Food Made Easy. Alongside his cookbooks Levi has penned his business guide manual You Can Get It If You Really Want. He is a great advocate for small to medium size businesses and is often found mentoring young entrepreneurs.
In late 2018, Levi was seen in a cameo role for the ever-popular BBC series Death in Paradise. He has appeared numerous times on This Morning amongst others giving one of his colourful cooking demonstrations. He has appeared on Celebrity Mastermind and is soon to revisit the show. Levi has a regular slot on BBC Radio 2 where you can hear his fabulous reggae show but most excitingly, it has just been announced that there is to be a multi-million-pound feature film made about the story of his life.
- Entrepreneurship
- Branding
- Customer Service
- Marketing
- Sales
