Levi Roots

Levi Roots effortlessly charmed Dragons Peter Jones and Richard Farleigh into investing in his homemade spicy sauce. After an exclusive launch at Sainsbury’s, his sauce outsold Heinz Tomato Ketchup in the first few weeks. With his own cooking show, cookbooks and regular radio slot on BBC Radio 2, Levi Roots is endlessly talented, and now serves as a mentor to other small businesses and young people with a passion for entrepreneurship.

Levi Roots makes time to do charitable works all over the country by attending schools, colleges and universities. In a befitting tribute, The Royal Agricultural University has awarded Levi an honorary fellowship. Levi often attends prisons giving motivational talks where he speaks from the heart about his own experiences and gives a true insight as to how one can turn a negative into a positive.

He is a long-time supporter of the Prince’s Trust and has a true passion for young people. He tries to support youth related projects as much as possible and is currently working on several ideas that will result in a permanent hub for young entrepreneurs.

As a licensing brand, Levi has partnered with some of the best names in the food industry and as a result has a wide range of products placed on all of our supermarket shelves. Reggae Reggae Sauce was where the journey started. Levi now has several products under licence with some very exciting new additions to the brand coming this summer.

Levi also has a rich pedigree in music. He was nominated for a MOBO award in 1998 for his “Free Your Mind” album. He has sung “Happy Birthday” to Nelson Mandela and he used to play football in Battersea Park with one of his hero’s, Bob Marley.

Levi has managed to find time to pursue one of his enduring passions as an author to write several cookbooks. He has further brought these books to a wider audience with his popular BBC cooking show Caribbean Food Made Easy. Alongside his cookbooks Levi has penned his business guide manual You Can Get It If You Really Want.  He is a great advocate for small to medium size businesses and is often found mentoring young entrepreneurs.

In late 2018, Levi was seen in a cameo role for the ever-popular BBC series Death in Paradise. He has appeared numerous times on This Morning amongst others giving one of his colourful cooking demonstrations. He has appeared on Celebrity Mastermind and is soon to revisit the show. Levi has a regular slot on BBC Radio 2 where you can hear his fabulous reggae show but most excitingly, it has just been announced that there is to be a multi-million-pound feature film made about the story of his life.

Levi’s Reggae Reggae Sauce recipe was inspired by his grandmother Miriam, who taught him how to cook as a small boy. Levi was raised by his grandparents in a tiny village in Clarendon, Jamaica. During this time, Levi also discovered his love for music at the church where his grandmother sang.

Levi’s parents had moved to Brixton as part of the Windrush generation, and worked hard to bring their children over one by one. Eventually, it was Levi’s turn to leave Jamaica. In London, Levi went to school for the first time and also visited the Notting Hill Carnival, falling in love with the food, music and colours.

Little did he know that it would become home to the sauce that would one day make him his fortune!

To book Keynote Speaker Levi Roots, contact The Speakers Agency on +44(0)1332 810481 or email enquiries@thespeakersagency.com