Ben Afia
Brand and AI strategist, and author of The Human Business
*Fees are a guide only. Exact cost will be dependent on requirements and are subject to change.
About Ben Afia
Ben Afia brings hands-on AI capability rather than theory. Ben is currently leading a multi-year programme for a Fortune 500 life science company, turning their brand governance from 90 guidance documents nobody read into a team of AI agents marketers actually use – now rolling out to 400 marketers, backed by training and change management. He is an alumnus of SmarterX’s AI Academy and a Fellow of the Professional Speaking Association.
That capability rests on three decades of building brands and leading culture transformation for organisations including Vodafone, Aviva, Google, AirBP, E.ON, Boots, Aldermore Bank and Legal & General. His work has included transforming customer service for 1,000 Vodafone agents (boosting NPS by 15–20 points), training 20,000 people across 28 countries for Aviva, and reaching 16,000 people through E.ON’s culture transformation.
Ben is the author of The Human Business: How to Love Your Customers So They Love You Back, and has run his own consultancy since 2004. His keynotes and workshops – including How to Stop AI from Erasing Your Brand, Your Next Hire Won’t Be Human, and the hands-on workshop Brief. Build. Back. – leave audiences clear on what to do about AI and confident enough to do it. He has spoken at leadership offsites, marketing conferences and CEO/board-level events across energy, finance, healthcare and telecoms.
Book Ben Afia to help your team get all the benefits of AI while keeping what makes them different.
To book Keynote Speaker Ben Afia, contact The Speakers Agency on +44(0)1332 810481 or email enquiries@thespeakersagency.com
- The AI Efficiency Trap
What happens when AI makes every company faster, cheaper and exactly the same? - Your Next Hire Won’t Be Human
How to redesign work, lead human-AI teams and decide what people should still own. - How to Stop AI from Erasing Your Brand
Protect what makes your business different while competitors disappear into a sea of sameness. - Stop Experimenting. Start Changing the Business
Turn scattered AI pilots into better performance, confident people and lasting change. - Train AI to Sound Like You, Not Everyone Else
Capture your culture, knowledge and judgement so your difference scales with AI. - From 90 Documents to AI People Actually Use
How to turn forgotten guidance into practical agents that help people do better work.
Here you can find links to books by Ben Afia. For bulk book orders for your event please speak with a member of the team.
Client Feedback
"Ben has a smart presentation style. He's a solid speaker with game-changing approaches to corporate and consumer communication. Ben helped BCD transform to a global communication engine, where our strategy and goals are understood and the messages are fun and easy to read."
Anja Turner-Schulz | VP Marketing | BCD Travel
"Ben spoke for us at Business Marketing Club. He was careful to understand our audience and objectives, as well as the setting for the event. His presentation was brilliant - passionate on the topic of bringing the human into business, engaging with his audience through the presentation and Q&A. Recommended."
Dave Stevens | CMO | Baringa
"Such a fantastic session Ben, our Newcastle members took so much away from your talk. The way you broke down AI into real, practical applications for assistants made it easy to see how powerful these tools can be in day-to-day work. Thank you for delivering such an engaging and insightful evening!"
Marion Lowrence | Director | PA Hub
