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James Poulter

James Poulter is a distinguished digital marketing professional and technology expert and Head of AI & Innovation at House 337 and is a thought-leader and speaker on Innovation Culture, the Future of Work and Emerging Technologies including AI.


About James Poulter

A recognised authority in Conversational AI Technologies, James is the founder and CEO of Vixen Labs (one of the UK’s leading Voice Technology companies acquired by House 337 in 2023) and has extensive experience in the ethical use of AI, corporate deployment of advanced AI systems such as ChatGPT and GPT-4, and the integration of conversational AI into marketing and business strategies.

Previously as Head of The LEGO Group’s Emerging Platforms & Partnerships team as part of the Digital Consumer Engagement division, James pursued new technologies, platforms and partners to build digital consumer engagement with LEGO customers, shoppers and consumers on a global basis.

He previously was the Head of Social Media for LEGO’s social network for Kids, LEGO Life – which launched globally in 2017 and has since grown to over 2m active users regularly posting their content to the world’s first global and safe social network for kids.

As well as devising and developing social features such as LEGO Life’s emoji keyboard, custom characters and moderation systems, James oversaw the launch of LEGO’s global partnership with GIPHY leading the LEGO channel to accrue over 1 Billion GIF views in its first year.

Prior to joining LEGO, James worked for a number of the world’s leading marketing, advertising and public relations firms including Edelman and Ogilvy leading digital marketing, mobile and social campaigns both in EMEA and globally as well as new business efforts for clients such as Diageo, Unilever, Bose, PayPal, HP and Adobe.

James founded Vixen Labs one of Europe’s leading strategy consultancy and app development studio for voice assistants and conversational ai.

As the CEO and Co-Founder of Vixen Labs, James was instrumental in establishing the company as Europe’s leading full-service Voice Agency. Vixen Labs specializes in voice consultancy and design, assisting brands in leveraging voice-first technology and conversational interfaces for effective communication and promotion.

Starting with a team of two people, in the space of three years, even during a pandemic, the team has now grown into over 20 staff and continues to grow from strength to strength and in December 2023 Vixen Labs was acquired by House 337.

Outside of work James is an advisor to the Church of England’s digital board as well as well as a number of other charities, entrepreneurs and start-ups.

Speech Topics

THE AI Battle Ahead – The What When Why & How? 

As the field of artificial intelligence continues to grow and evolve, we are seeing major players like Google, Amazon, and Meta entering the space and competing with OpenAI for dominance in the area of large language models (LLMs). This competition is driving innovation which is great news for businesses looking to leverage the power of AI. But what is coming? When can you expect this to really impact the way you work? Why is it important to learn more and embrace these technologies, and how can you benefit from the new wave of AI? In this speech, James Poulter looks at how the future is arriving fast and how you can use it, and how it can impact any industry from heath, tech, retail, and education.

“The Robots Are Coming: The AI Driven Marketer.”

This engaging keynote talk explores how marketers can harness the power of conversational AI and generative models to enhance their marketing strategies and connect with customers on a deeper level. James will guide the audience through the essential human skills needed to effectively leverage AI, demonstrating how AI can help create personalized experiences, improve customer support, and optimize marketing efforts. He will also discuss the necessary organizational changes to successfully integrate AI within marketing teams, while fostering a culture of innovation, collaboration, and ethical responsibility. Join James to discover how embracing AI-driven marketing can lead to increased sales performance, better ROI, and stronger brand loyalty.


The Digital Revolution has already changed the way we work and communicate with our clients, but the future of the workplace has faced further challenges with the impact of COVID-19. In this presentation James Poulter looks at how you can continue to build a culture of innovation and what will need to change in order for companies to evolve to the new ways of working. Using some real-life examples from his time at Lego, Edelman and Ogilvy, James looks at what new controls (CTL) will need to be in place to allow a return to work. What will need to be altered (ALT) to allow your team to innovate, work together and still maybe work from home with a new work/life balance –  and what will need to deleted (DEL) from previous ways of working. There is no choice now to innovate – innovate is essential to survive.

The Ethics & Morality of Digital Technology

What happens when Alexa wants to divest her shares at Amazon? Or Siri wants to get baptized? We are living in a world where the AIs we live with every day take steps towards general intelligence. At the same time we want ever more functionality out of our devices, yet must give up more privacy to get there. In this session JP examines the potential pitfalls and prospects of a more technologically enabled world – through the lens of it’s impact on our morals and values.

2026 – Autonomous Connected & Enabled

In this presentation James takes you into the not too distant future to look at the real impact of new and advancing existing technologies and how they will impact individuals lives in a 24 hour period and what long term benefits they will bring.

Booking Information
May 23, 2022

Top 10 Keynote Speaking Topics of 2022

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