James Poulter

James Poulter is a seasoned marketer and communications professional with over 10 years of experience. He previously was the Head of Social Media for LEGO’s social network for Kids, LEGO Life – which launched globally in 2017 and has since grown to over 2m active users regularly posting their content to the world’s first global and safe social network for kids.

As well as devising and developing social features such as LEGO Life’s emoji keyboard, custom characters and moderation systems, James oversaw the launch of LEGO’s global partnership with GIPHY leading the LEGO channel to accrue over 1 Billion GIF views in it’s first year.

Prior to joining LEGO, James worked for a number of the world’s leading marketing, advertising and public relations firms including Edelman and Ogilvy leading digital marketing, mobile and social campaigns both in EMEA and globally as well as new business efforts for clients such as Diageo, Unilever, Bose, PayPal, HP and Adobe.

James now runs Vixen Labs one of Europe’s leading strategy consultancy and app development studio for voice assistants and conversational ai. Starting with a team of two people, in the space of three years, even during a pandemic, the team has now grown into over 20 staff and continues to grow from strength to strength.

Outside of work James is an advisor to the Church of England’s digital board as well as well as several other charities, entrepreneurs and start-ups.

James is also the host of the show “Signal” for The MediaNet which explores on a monthly basis the intersection between faith, media and technology.

Welcome To The MeetingVerse – How Web 3.0 is coming to eat the boardroom. In this session we will look at the ever growing “metaverse” and help delegates understand what it is, and crucially, what it isn’t. Giving insights into how Web 3.0 Technology is going to change the way we work, meet, learn and develop and the expectations of the next generation of workers. As we emerge from the pandemic we will look at the impacts that COVID has had on our ways of working and where technology like AR, VR, NFTs and Voice tech could change our workplaces in the future.

CTL – ALT- DEL – The Digital Revolution has already changed the way we work and communicate with our clients, but the future of the workplace has faced further challenges with the impact of COVID-19. In this presentation James Poulter looks at how you can continue to build a culture of innovation and what will need to change in order for companies to evolve to the new ways of working. Using some real-life examples from his time at Lego, Edelman and Ogilvy, James looks at what new controls (CTL) will need to be in place to allow a return to work. What will need to be altered (ALT) to allow your team to innovate, work together and still maybe work from home with a new work/life balance –  and what will need to deleted (DEL) from previous ways of working. There is no choice now to innovate – innovate is essential to survive.

Building innovation culture through agile working: In this session James will talk through how using agile practices he and the team at Vixen Labs have built a multi-million dollar business in just 24 months by coming along side global business to build cultures of innovation which are ready to embrace change at pace.

Play + Work = Innovation Culture – When we blend the best of play with the best of work we get a culture that truly moves people to innovation. In this talk James will show you where your organisation sits on the “innovation pendulum” and how you can shift from a siloed approach to a culture of innovation.

Ambient Technology –In this presentation James talks on the impact of voice assistance, AI and conversational technology and how it is becoming the anecdote to our digital distraction and impact it will have and can have in the future. Learn where to begin in the world of voice marketing and move towards it.

2025 – Autonomous Connected & Enabled – In this presentation James takes you into the not too distant future to look at the real impact of new and advancing existing technologies and how they will impact individuals lives in a 24 hour period and what long term benefits they will bring.

The Ethics & Morality of Digital Technology – What happens when Alexa wants to divest her shares at Amazon? Or Siri wants to get baptized? We are living in a world where the AIs we live with every day take steps towards general intelligence. At the same time we want ever more functionality out of our devices, yet must give up more privacy to get there. In this session JP examines the potential pitfalls and prospects of a more technologically enabled world – through the lens of it’s impact on our morals and values.