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Baroness Karren Brady CBE

Baroness Karren Brady CBE is a highly regarded Business Speaker and the former Managing Director of Birmingham City FC. Now Deputy Managing Director of West Ham, Karren is also Lord Sugar's right hand woman in The Apprentice. A world class speaker, Karren covers subjects such as Motivation, Goal Setting, Leading a Team, Delivering Change, Marketing, Business, Entrepreneurship and Management Skills.


About Baroness Karren Brady CBE

Baroness Brady of Knightsbridge CBE is one of the UK’s most high-profile female business leaders.

Her natural wit, honest and down-to-earth approach, witnessed by millions through her starring role on The Apprentice, has made her one of the world’s most sought-after motivational business speakers.

Often referred to as the First Lady of Football, Baroness Karren Brady is one of the most recognisable women in football and is currently Vice-Chairman of West Ham United FC.

Born in Edmonton, North London, Karren started a career in advertising sales straight after leaving school.

Initially starting at Saatchi & Saatchi, she swiftly moved to LBC as a sales executive before joining David Sullivan’s Sport Newspapers Ltd, becoming a Director within a year.

In 1993, aged just 23, she was appointed MD of Birmingham City FC– when the club was in administration. Four years later, Karren Brady became the youngest managing director of a UK plc when she floated the club on the London Stock Exchange.

After turning Birmingham City FC around, Karren successfully negotiated the club’s sale in 2009 for £82 million.

In 2010, Baroness Karren Brady was appointed Vice-Chairman of West Ham United FC and led a successful bid for the club’s move to the iconic 60,000-seat Olympic Stadium in London.

Under her leadership, West Ham has become one of the fastest-growing brands in world football.

Karren’s wealth of experience and passion for supporting entrepreneurs and businesses led to her appointment as the prime minister’s Small Business Ambassador in 2013.

Subsequently, Baroness Karren Brady has won many awards for services to business, including:

  • Business Woman of the Year
  • Most Inspirational Woman of the Year
  • Spirit of Everywoman Award

Furthermore, in December 2013, Karren was awarded a CBE for services to Women in Business and Entrepreneurship. The Prime Minister later elevated her to the House of Lords, taking the title Baroness Karren Brady of Knightsbridge.

To date, Karren has written five books; these include novels and business titles. Karren’s most recent book, Strong Woman, traces her incredible rise from selling ad space to running a Premier League football club.

Strong Woman tells how she balances her personal life with her professional life and priorities – her life as a wife to her husband Paul Peschisolido and mother to her daughter Sophia and son Paolo.

Karren is a columnist for The Sun newspaper and a columnist for Women & Home.

Karren has attracted much media attention throughout her career and was the subject of a BBC1 documentary ‘Inside Story’ – The Real Life Manageress. She regularly appears on prime-time shows such asThe Jonathan Ross Show and Piers Morgan’s Life Stories.

Following appearances as one of Lord Alan Sugar’s interrogators on ‘The Apprentice in 2010, Karren replaced Margaret Mountford as Lord Sugar’s right-hand woman.

Karren also starred in the ‘Celebrity Apprentice for Comic Relief.

Furthermore, Karren presented ITV1’s ‘Give It A Year’, where she met entrepreneurs who started a new business.

Passionate and straight-talking, Karren Brady has become one of the business world’s most in-demand motivational speakers.

Karren delivers a compelling account of her unstoppable success, with plenty of insights, advice and anecdotes from her colourful career in football, publishing and business leadership.

To book Baroness Karren Brady, contact The Speakers Agency at +44(0)1332 810481 or email


Here you can find links to books by Baroness Karren Brady. For bulk book orders for your event please speak with a member of the team.

Baroness Karren Brady CBE Strong Woman book cover Baroness Karren Brady CBE Playing to win Book Cover

Booking Information



"We found working with The Speakers Agency a breeze. They helped us to find just the right speaker - Baroness Karren Brady CBE - who delighted and captivated our audience and got rave reviews. We're already working with the team to find the perfect person for our next conference."

Timeline Co.

"The feedback on your presentation at our Monaco conference has been exceptional. It certainly seems that you struck a chord with our staff, many of whom have said your presentation was both the highlight of the weekend and a really motivational experience"


"Karren’s story is an inspiration to women everywhere. She is a champion for women. Her story explains to others how to find that balance between family and being a top businesswoman at work."

Lord Alan Sugar

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