Rita Clifton CBE is a keynote business speaker, writer & practitioner on all aspects of brands, branding and business leadership.
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Read more about Rita Clifton CBE
She graduated from Cambridge and started her career in advertising, becoming Vice
Chairman and strategy director at Saatchi & Saatchi in its most successful period. She was
London CEO and then Chairman at the global brand consultancy Interbrand over a fifteen
year stint. She has advised a wide range of leading global businesses and brands, as well as
start-ups and growth stage businesses of all shapes and sizes. In 2013, she also co-founded
the brand consultancy BrandCap, which has performed amongst the 1% most successful
business start-ups in the UK.
She is a regular commentator across all media, including CNN, BBC, Sky and social
channels, as well as a columnist. She was recently a business mentor and judge on the CNBC
award-winning TV series ‘Pop Up Start Up’. Rita has also been an author of best-selling
books including ‘The Future of Brands’ and two editions of The Economist ‘Brands and
Branding”. She is working on her new book as we speak!
She is a non-executive director on the board of a number of high profile and successful
businesses, including ASOS, Nationwide Building Society and Ascential plc and previous
board roles have included Emap, Dixons Retail plc and Bupa. Her non-profit boards have
included being a Trustee of WWF (Worldwide Fund for Nature), being Chair of the leading
environmental charity The Conservation Volunteers (TCV), and she has also served on the
UK Government’s Sustainable Development Commission.
Rita received a CBE for services to the creative industries in 2014. She has been recognised
in the Debretts 500 most influential people in the UK, and as one of the most inspirational
women in the media and communications business over the past 60 years.
“Brand guru” Financial Times
“The brand leading the brands” Daily Telegraph
“A fabulous ambassador for business” Retail Week