John Peters is one of the most memorable faces of the 1991 Gulf War, his disfigured face was shown on TV screens around the world as he was held captive by Saddam Hussain. His story is compelling and truly inspiring.
"As one small part of this nation, we thank you too for the immense burden you had to bear in representing us as a Member of our military forces at war."
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Read more about John Peters
Best-selling author, performance coach and writer John Peters came to the world’s attention in January 1991, when his bruised and battered face flashed onto television screens around the world. It was his disfigured image that became a potent symbol of Saddam Hussein’s ruthless aggression. His dramatic and sometimes harrowing experiences reach deep into our innermost minds, showing us how we can overcome even our worst fears and nightmares. His war was not all as he expected – it became a seven-week ordeal of torture and interrogation testing John Peters to the absolute limit and bringing him close to death.
John is an experienced speaker of international repute. He was the sole reader representing the British Armed Forces at the National Gulf Memorial Service, in front of Her Majesty, The Queen and presented the Sir James Martin Lecture at the Royal Aeronautical Society in the presence of Prince Philip. Furthermore, he followed Mr Nelson Mandela on stage in South Africa and achieved a standing ovation! He has written two best-selling books and the documentary, ‘Tornado Down’ was Independent Documentary of the Year and a BAFTA Award Nominee.
He has extensive international TV, radio, PR and media experience. Since leaving the RAF in 2000, he has been a business consultant and performance coach to business leaders.
John presents a roller-coaster ride: you will believe you were there! He provides an incredible descriptive insight of his experiences. He is certainly not a doom and gloom merchant. Far from it – his innate sense of humour and superb timing ensures the audience sees the funny and lighter side of his experience. He is passionate, emotive & challenging. He can seamlessly and skilfully relate his experiences to current business issues.
Responding to pressure
Dealing with change