Richard Shotton
Author of The Choice Factory and The Illusion of Choice
*Fees are a guide only. Exact cost will be dependent on requirements and are subject to change.
About Richard Shotton
Richard Shotton specialises in applying behavioural science to marketing, and has spent 26 years in the industry, advising clients including Google, Sky, Mondelez and Diageo.
He’s written three books on the subject. The Choice Factory (2018) became an international bestseller, translated into 16 languages and winner of Best Sales & Marketing Book at the Business Book Awards 2019. The Illusion of Choice followed in 2023. His latest, Hacking the Human Mind, co-authored with MichaelAaron Flicker, was published in 2025, with Robert Cialdini, author of Influence, calling it “a book I couldn’t put down.”
In 2018, Richard founded Astroten, a consultancy that applies behavioural science to solve real marketing problems. He co-hosts the podcast Behavioral Science for Brands, bridging the gap between academic research and practical application. In 2021, he was made an honorary fellow of the IPA and an associate of the Møller Institute, Churchill College, Cambridge.
He’s the kind of speaker who makes you think differently.
To book Keynote Speaker Richard Shotton, contact The Speakers Agency on +44(0)1332 810481 or email enquiries@thespeakersagency.com
Testimonials
"Richard’s workshop had a perfect blend of academic and business insight, whilst being thoroughly engaging. He builds on the behavioural biases that marketers can exploit to influence consumers (which were so brilliantly articulated in The Choice Factory) and then workshops the biases around live business challenges. The feedback from my marketing team has been phenomenal and we will definitely work with Richard on future projects!"
DFS Furniture
"We love working with Rich for WARC’s events. When he presents, we know we’re guaranteed three things – 1) a fascinating set of insights, 2) evidence and examples to back up all the theory and, 3) a crowd in raptures to hear what he says next!"
WARC EMEA
"“Richard is everything you need from a conference speaker - thought-provoking, sparky and useful.”"
Marketing Week
