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Richard Shotton
Richard is a behavioural science expert in marketing with 24 years’ experience. He founded Astroten, wrote bestselling books The Choice Factory and The Illusion of Choice, and co-hosts Behavioral Science for Brands. An honorary IPA fellow, he works with global brands to apply behavioural insights to real-world marketing.
About Richard Shotton
Richard Shotton specialises in applying behavioural science to marketing. He has worked in marketing for 24 years and over that time, he has advised a wide variety of clients from AA to Zwift.
He is the author of two books on applied behaviour change – The Choice Factory (2018) and The Illusion of Choice (2023). The Choice Factory is available in 16 languages and won best sales and marketing book at the Business Book Awards in 2019. His next book, Hacking the Human Mind, comes out in September 2025.
In 2018, he founded Astroten, an agency that applies behavioural science to solve marketing problems. In 2021, he was made an honorary fellow of the IPA and an associate of the Møller Institute, Churchill College, Cambridge University.
Richard co-hosts the podcast Behavioral Science for Brands, which explores principles behind some of the world’s most famous brands and campaigns, bridging the gap between academic studies and practical marketing applications
To book Keynote Speaker Richard Shotton, contact The Speakers Agency on +44(0)1332 810481 or email enquiries@thespeakersagency.com
Testimonials
"Richard’s workshop had a perfect blend of academic and business insight, whilst being thoroughly engaging. He builds on the behavioural biases that marketers can exploit to influence consumers (which were so brilliantly articulated in The Choice Factory) and then workshops the biases around live business challenges. The feedback from my marketing team has been phenomenal and we will definitely work with Richard on future projects!"
DFS Furniture
"We love working with Rich for WARC’s events. When he presents, we know we’re guaranteed three things – 1) a fascinating set of insights, 2) evidence and examples to back up all the theory and, 3) a crowd in raptures to hear what he says next!"
WARC EMEA
