Jim Lawless

Bestselling author of 'Taming Tigers'

*Fees are a guide only. Exact cost will be dependent on requirements and are subject to change.

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About Jim Lawless

Jim Lawless is the first Briton to freedive deeper than 100 metres. He went from non-rider to televised jockey within twelve months of first sitting on a horse. These lived experiments in rapid performance change map the same territory of self-doubt, discipline and courageous commitment his clients are being asked to enter.

Jim has spoken to well over a million people across five continents and is consistently voted a Global Top 10 keynote speaker, and #1 motivational speaker outside the US, in the Global Gurus public poll.

He is the author of the global bestseller Taming Tigers, with forthcoming title The DARE Loop

Jim works behind the scenes with CEOs and executive teams when the strategy must be translated into courageous action at scale: when people across the organisation must be inspired to take bold new decisions with low certainty, but high consequence. 

Through his boutique advisory practice, Symmetry, Jim advises senior leaders across global organisations with a client list including Apple, P&G, Bayer, Qualtrics, Novartis, BAE Systems, Microsoft, SITA and Diageo; and elite performance environments including the Swiss Olympic Team, the Swiss Ski Team, multiple private-equity-backed growth businesses, and elite professional athletes.

His ground-breaking work with Benedetto Conversano, CIO of Diageo plc, transforming a legacy global IT function into a high-performing, data-led, AI-enabled organisation, features in Conversano’s forthcoming book The Braveheart CIO

His DARE Loop framework, a decision-engineering tool used globally inside boards, executive teams, and operating businesses, is the spine of both his advisory work and his keynote programmes.

A City of London commercial solicitor by training, Jim worked as a lawyer before specialising in high-performance and change in 2000. He was elected a Fellow of the UK’s Royal Society for the Arts in 2008 in recognition of his business writing.

Speech Topics

The Dare Loop
Supercharging your event’s impact, Jim gives your people the map to navigate ‘outside the comfort zone’, takes them freediving to prove it works and builds the courage to face into uncertainty and transform. Profound, exciting and interactive.
For: People who need to adapt, own, transform and perform

The CXO’s Wicked Problem
Executing strategy is now a wicked problem, not a command exercise. Every move the Exec team make sends ripples through the system and impacts thousands of Decisions, Actions, Results and the willingness to Evaluate honestly and iterate fast.
For: The CEO, Executive Team, People Team and Top 100

Leading Disruption and Change
How do you design a future-fit organisation when you don’t know what the future is? Drawing on Jim’s global portfolio, discover how global brands are architecting an agile, empowered organism, optimised for speed and adaptability in uncertainty.
For: The CEO, Executive Team, People Team and Top 100

Client Feedback

"Jim delivered an outstanding keynote. He immediately connected with the very senior-level delegates and inspired them through his own incredible personal journey. Our partners and directors left feeling energised and ready to take ownership and continue to build on our business success to date."

pwc

"Fantastic, funny, energetic, inspiring and real. He managed to have us in stitches of laughter but at the same time got us to reflect and ask ourselves what we have in our control and what we can do differently. Even now, months after the event people are still quoting you and pushing themselves in ways they wouldn’t have dreamed of before."

E.on

"Jim is a true source of inspiration, easy to connect with and triggers the mindset shift required to enable transformations! He captivated the audience with a wonderful blend of humility and humour, instilling in us confidence to do things we never thought we could."

Novartis

"I would without hesitation highly recommend Jim. He made a real impact understanding and adapting to our business and objectives and with great attention to detail and care for our priorities. I was personally impressed and received unanimous positive feedback."

SITA

"At Apple we pride ourselves in thinking differently. This is why we work in partnership with Jim. Our big conference pitches and our key sales presentations have both been inspired by the Lawless touch."

Apple

"

Jim came along and really inspired all of the team, not just with his message of empowerment to drive change, but also through his humour and captivating delivery. I cannot overestimate the positive impact he had at a time when we needed it the most

"

Tesco

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