Jacynth Bassett
Award-winning expert, consultant and leader on age-inclusivity
*Fees are a guide only. Exact cost will be dependent on requirements and are subject to change.
About Jacynth Bassett
Jacynth Bassett is a globally recognised expert, consultant, and keynote speaker on age-inclusivity, longevity, and intergenerational strategy. As the Founder and CEO of the award-winning global consultancy Ageism Is Never In Style®, she is at the forefront of reshaping how organisations understand ageing, life stages, and the commercial opportunity of the longevity economy.
Regarded as one of the most distinctive and actionable voices in this space, Jacynth works at the intersection of culture, commerce, and strategy. She helps organisations eradicate age bias wherever it shows up and move beyond siloed thinking to build genuinely age-inclusive systems that enable collaboration, innovation, and growth. Her approach spans strategy, talent, market intelligence and cultural change, delivering practical and commercially grounded solutions for all ages and generations.
Her global portfolio includes advising Fortune 500 companies, major consumer brands, SMEs, and non-profits. She has created high-impact campaigns such as #ILookMyAge (45+ million views), spearheaded the world’s first free global stock-imagery project tackling age bias, and built a thriving intergenerational community of more than 300,000 people with a 90-day reach of over 10 million. Across every project, Jacynth challenges stereotypes, reframes narratives, and demonstrates why age-inclusivity is a strategic advantage.
A dynamic and compelling international keynote speaker, Jacynth is known for bringing complex issues to life with clarity, warmth and commercial insight. She has been named one of the Evening Standard’s “22 Londoners Changing the World,” recognised as Anti-Ageism Activist of the Year, and awarded the Silver Marketing Association Exceptional Achievement Award (2025).
To book Keynote Speaker Jacynth Bassett, contact The Speakers Agency on +44(0)1332 810481 or email enquiries@thespeakersagency.com
- “Age Liberation: Unlocking The Age Cage”
- “Ageism Is Never In Style: Ending Ageism And The Power of Age Inclusion”
- “From Silos to Synergy: Get Intentionally Intergenerational”
- “Age Inclusive Marketing: Seizing The Longevity Economy”
- “Too Young? Too Old? Is There Ever The ‘Right’ Age?”
- “Age Inclusion, Includes You”
Client Feedback
"Jacynth generously accepted our invitation to share her insights on diversity and inclusion in one of the most powerful sessions at the EWPN Annual Event in 2023. She brought in her expertise on ageism as one of the less talked about areas of discrimination in the corporate world and society at large. Her stories made the audience really connect with her and her panellists, making it a memorable experience for those who had the opportunity to be present. "
EWPN
"Jacynth’s presentation struck a chord with me – I’d been experiencing incidents of what I now recognise as ageism, but felt that as a young woman in my 20s, I wasn’t the ‘right’ age to be involved. Jacynth’s talk changed that for me, and I went on to join the Steering Committee of the FCA’s Age Inclusivity network, where I’ve been able to contribute to championing awareness and change for all ages."
The Financial Conduct Authority
"An extremely influential thought leader whose various campaigns have achieved worldwide coverage, inspired major brands and changed perceptions of ageing."
Silver Marketing Association Awards
"A powerhouse of brilliance, infectious energy and insight, making our collaboration truly unforgettable. Jacynth brought incredible value & inspired us all."
BP Age Diversity
