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Mickey Wilson
Mickey Wilson, founder and CEO of Firestarter, is a brand strategist with 30+ years’ experience helping rebellious scale-ups and purpose-driven SMEs stand out. Creator of the DARE Formula, she blends psychology, creativity and AI to build authentic, impactful brands.
About Mickey WIlson
Mickey Wilson is the CEO, founder and creative force behind Firestarter, a brand consultancy known for fusing ingenuity with psychology to fuel stand-out B2B brands.
After launching her first agency at just twenty-one, Mickey brings over thirty years of experience in brand strategy and creative leadership, and has worked with household names like Tesco, Samsung, CIMA and Ocado. But her true passion lies in building impact brands for rebellious scale-ups and purpose-driven SMEs.
Drawing on a background that spans branding, creative direction and strategic consultancy, Mickey developed Firestarter’s proprietary DARE Formula – a powerful framework that helps businesses define the four essential ingredients for brand-led growth: Differentiation, Authenticity, Resonance and Expression.
She’s also at the forefront of helping founders navigate an evolving brand landscape, combining strategic frameworks, behavioural insight and AI to stay creatively alive in a world of automated monotony.
Mickey believes an authentically differentiated brand creates freedom – freedom to lead with purpose, build a culture that resonates, and grow something that genuinely makes a difference. Her talks are packed with ideas and fresh takes, and they’re refreshingly human – guaranteed to spark lightbulb moments for founders, leaders and teams.
To book Branding speaker Mickey Wilson, contact The Speakers Agency on +44(0)1332 810481 or email enquiries@thespeakersagency.com.
