Stuart Morrison
Director of Communications for Haas F1 Team
*Fees are a guide only. Exact cost will be dependent on requirements and are subject to change.
About Stuart Morrison
Joining Haas ahead of its inaugural Formula 1 season in 2016, Stuart has led every aspect of the team’s communications strategy through one of the most significant periods in the sport’s history. From managing international media relations, executive communications and crisis management to shaping the team’s digital presence and brand identity, he has played a pivotal role in Formula 1’s evolution into a global entertainment phenomenon.
Stuart was also closely involved in the unprecedented success of Netflix’s Drive to Survive, helping guide Team Principal Guenther Steiner’s breakout profile and demonstrating the power of authentic storytelling to engage millions of new fans worldwide. His experience provides a unique insight into how strategic communications, personality-led content and behind-the-scenes access can transform a brand’s visibility and commercial value.
A trusted adviser to senior executives, sponsors and drivers alike, Stuart specialises in reputation management, crisis communications, stakeholder engagement and executive visibility. His expertise lies in navigating high-pressure environments where decisions are made in real time and every message matters.
As a keynote speaker, Stuart takes audiences inside one of the world’s fastest-moving industries, sharing practical lessons on leadership, communications, brand building and storytelling under pressure. Drawing on his experiences in Formula 1, he reveals how organisations can build trust, lead through change, manage crises effectively and create compelling narratives that resonate with both customers and employees.
To book Keynote Speaker Stuart Morrison, contact The Speakers Agency on +44(0)1332 810481 or email enquiries@thespeakersagency.com
- High-Performance Communication: How elite sports teams manage brand reputation, crisis response and storytelling under extreme pressure.
- Building Global Brands: Lessons from developing the Haas F1 Team’s identity from startup to household name.
- The Business of Entertainment: Inside Formula 1’s transformation from sport to cultural phenomenon.
- Leadership and Team Culture: Managing communications within high-performance teams operating in the world’s most intense sporting environment.