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Paul Charles

Paul Charles is the CEO and Founder of The PC Agency. A former BBC News Presenter he is a former Communications Director to Sir Richard Branson at Virgin Atlantic. Paul now runs his leading travel consultancy based in London. He is also a frequent conference speaker and presenter.


About Paul Charles

Paul Charles is the CEO and Founder of The PC Agency.  A former BBC News Presenter he is a former Communications Director to Sir Richard Branson at Virgin Atlantic.  Paul now runs his leading travel consultancy based in London. He is also a frequent conference speaker and presenter.


Paul Charles is instantly recognisable for all the sterling effort he put in as Travel Industry Spokesperson during the Coronavirus crisis.  He has appeared as a leading commentator and adviser about the travel and tourism sector constantly on behalf of a sector which has been deeply affected by the pandemic.

Paul Charles runs the PC Agency which advises C-Group leaders and companies on their consumer, corporate, crisis and digital reputations has been named the Most Influential in Travel by PR Week four years running in 2017, 2018, 2019 and 2020.

Paul’s clients include Tourism New Zealand, Vietnam Tourism, Tourism Ireland, Visit Finland, Choose Chicago, Aer Lingus, Finnair, RwandAir, Campbell Gray Hotels, Habitat First Group, Glenapp Castle, Uga Escapes and The Arts Club among many other established and up-and-coming brands.

Paul was Director of Communications for Virgin Atlantic and key adviser to Sir Richard Branson from 2006 until 2010, . Moreover he was responsible for the airline’s corporate, consumer, strategic and crisis communications worldwide. Paul oversaw new route launches, results announcements, aircraft orders and environmental strategic planning. And he ran the communications campaign for Virgin Atlantic’s successful 25th birthday events.  Paul was also instrumental in building Virgin Atlantic’s social media strategy.

Before joining Virgin Atlantic, Paul was Director of Communications at the high-speed train company Eurostar. He was responsible for launching the UK’s first high-speed trainline.

Prior to Eurostar, Paul spent a decade reporting, producing and presenting at the BBC. He worked on programmes including BBC Television’s World Business Report and the Money Programme, BBC1 Breakfast and BBC Radio’s Today, MoneyBox, Inside Money and The Financial World Tonight.

Paul was voted PR Week Professional of The Year in 2004. In addition, he was named one of London’s ‘Most Influential 1000 People’ by The London Evening Standard in 2011 and 2012.

He has been featured in the PR Week PowerBook every year since it started in 2007.

Paul is a regular newspaper reviewer and commentator on global media outlets.  He lives in London and commutes worldwide!

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