Why Self-Promotion Isn’t a Dirty Word – 3 Confidence Tips from TEDx Motivational Speaker Stef Sword-Williams

We live in a world where humility is often praised, and many professionals – especially women – shy away from owning their achievements.

But as motivational speaker and Forbes 30 Under 30 entrepreneur Stef Sword-Williams explains in her TEDx talk, holding back can actually limit career growth and personal success.

Stef is the author of the unapologetic book F**k Being Humble. She is a fierce ambassador for the art of personal branding and confident self-promotion. She wants us all to understand that acknowledging your value isn’t bragging (even though it may feel like it)– it’s actually about sharing your expertise.

Here are three confidence-boosting tips from Stef’s TEDx talk that can transform how you approach your own self-promotion and leadership.

Stef emphasises that being unapologetically proud of your achievements is key to standing out in a competitive world. Too often, we dismiss our successes, worried about appearing arrogant. Stef reframes this, suggesting we see self-promotion as a way of sharing our value and encouraging others to recognise their own strengths.

Action tip: The next time you complete a big project or achieve a milestone, share the story of your success – not just the result. This gives context to your efforts and highlights the value you bring to your team or organisation.

Talking about your own wins shouldn’t feel uncomfortable. Stef suggests treating your personal accomplishments the same way you’d celebrate your team’s success. By normalising conversations around individual contributions, you create a culture where success is visible and inspiring, not uncomfortable.

Action tip: Often it helps to talk about your wins in a collaborative way. Instead of simply stating “I achieved X,” try “Here’s how I contributed to Y, and what I learned along the way.” This shifts the tone from boastful to insightful.

Many people hesitate to negotiate salaries, promotions, or fees because they fear rejection. Stef’s philosophy is clear: know your worth and don’t be afraid to ask for it. Teaching employees to articulate their value – and encouraging leaders to recognise it – builds more resilient, motivated teams.

Action tip: Make a list of your top three career achievements and the measurable impact they had. Use these as talking points when requesting a raise, applying for a new role, or pitching your expertise. That way, you’ll feel more confident talking about yourself and the value you bring.

Stef Sword-Williams isn’t just a motivational speaker on building confidence – she’s an advocate for helping professionals step into their power, whoever they are and whatever stage of their career. Her keynotes and book have inspired thousands of people to rethink how they position themselves, and her message is especially relevant for organisations looking to build empowered, self-aware teams who know their own worth.

Want to inspire your team with Stef’s insights?
Book motivational speaker Stef Sword-Williams for your next event and help your audience learn the art of self-promotion with authenticity and confidence.