The Role of Facilitators and Moderators in Running Successful Panel Discussions

Panel discussions are a common feature at UK conferences and corporate events. On paper, they seem simple: bring together knowledgeable panellists and let the conversation flow.

In reality, that approach is one of the main reasons panels fall short.

After more than 25 years working with event organisers, we’ve seen that facilitation and moderation is one of the most underrated roles in live events. There’s often a strong focus — and budget — on securing impressive panellists, which is of course important. But without someone guiding the discussion, even the strongest line-up can struggle to deliver a focused, engaging session.

At The Speakers Agency, we treat facilitators and moderators as central to panel success, not an add-on. This article explains why that role matters, how it adds value, and what organisers should consider when planning panel discussions.

Why the Role of Facilitators and Moderators Matters

The Impact of the Right Facilitator and Moderator on Panel Success

It’s a common assumption that good panellists will naturally create a good panel. In practice, the opposite often happens.

Without a skilled facilitator or moderator, discussions can become fragmented. Panellists talk over one another, key points are missed, conversations drift off piste and time runs away. The audience leaves knowing the panellists were impressive, but unclear on what they actually gained.

The role of facilitators and moderators is to provide structure and direction. They shape the flow of the discussion, manage time, frame questions clearly and keep the conversation aligned with the event’s objectives. This allows panellists to focus on contributing insight rather than managing the discussion themselves.

A good moderator doesn’t compete with panellists for attention — they make it easier for each voice to land.

Avoiding Common Panel Challenges

Most panel challenges aren’t caused by weak content or unqualified speakers. They come from a lack of guidance.

Common issues include uneven airtime, unclear transitions between topics and discussions that don’t reflect what the audience actually wants to hear. Without someone actively managing the session, these problems tend to escalate rather than resolve themselves.

Strong facilitation prevents this by keeping the panel focused, balanced and purposeful from start to finish.

How Facilitators and Moderators Enhance Panel Discussions

What specific skills make a facilitator or moderator successful in a panel discussion?

Effective facilitators and moderators combine preparation with adaptability. They understand the event objectives, the audience and the panellists’ perspectives before stepping on stage.

Clear communication is essential. Moderators need to ask focused questions, summarise key points when needed and move the discussion on at the right moments. Neutrality also matters. Their role is not to showcase their own expertise, but to create space for balanced discussion.

Adaptability is what separates competent moderators from excellent ones. Live panels are unpredictable. Experienced facilitators are comfortable responding in real time, redirecting answers, managing dynamics and handling sensitive topics calmly.

These skills come from experience, not improvisation.

How can facilitators and moderators boost audience engagement and interaction during panels?

A strong moderator acts as a link between panellists and audience. Rather than allowing the discussion to become expert-to-expert, they keep the focus on relevance and clarity.

This might involve guiding audience Q&A, selecting questions that move the discussion forward, or encouraging panellists to use examples to make ideas clearer. In hybrid settings, moderators also ensure online audiences are actively included rather than treated as passive observers.

When moderation is intentional, audiences stay engaged because the discussion feels structured, relevant and easy to follow.

Best Practices for Effective Panel Facilitation and Moderation

Planning, Preparation and Live Delivery

Good facilitation starts before the event. Pre-panel alignment with panellists helps clarify themes, avoid repetition and identify areas where discussion will be most useful.

At The Speakers Agency, we always encourage these conversations. They give moderators the context they need to guide discussion confidently and help panellists understand how the session will run.

During the event, facilitators actively manage time, balance contributions and protect the flow of the discussion. They make decisions in the moment — when to probe deeper, when to move on and how to handle questions without losing momentum.

This live judgement is one of the most valuable parts of professional moderation.

Trends in Panel Facilitation for UK Events

What This Means for Panels Today

Hybrid events have raised expectations of facilitators. Moderators now need to manage in-room and virtual audiences at the same time, ensuring both are heard and engaged.

There’s also greater focus on inclusive moderation. This includes balanced airtime, clear language and creating space for different perspectives without overcomplicating the session.

These trends reinforce the same point: facilitation is no longer just about keeping time. It’s about shaping conversations that work for modern audiences.

Elevate Your Panels with Expert Facilitators and Moderators

Facilitation and moderation is one of the most undervalued elements of successful panel discussions. While panellists are rightly important, even the strongest line-up needs guidance to deliver a clear, engaging session.

In the UK, facilitator and moderator fees typically range between £2,000 and £6,000, depending on experience, profile, format and preparation required. In our experience, this is a sensible investment when measured against the overall impact of the session.

Many of the most effective facilitators come from backgrounds such as television presenting, journalism, interviewing and news reading — people who are used to working live, adapting quickly and managing conversations in real time.

After more than 25 years in this industry, we know how important this role is and how often it’s underestimated.

If you’re planning a panel discussion and want it to be focused, engaging and well run, explore The Speakers Agency’s facilitators and moderators or speak to us for tailored support. We’ll work with you as a partner to make sure it works — for your panellists and your audience.