From a simple idea to take ‘Porridge to the People’ in 2005 Tony Stone has built a category leading business and range of products that are a household favourite across the UK and internationally. Speaker sessions with Tony offer a real world take on business – pragmatic and inspiring.
About Tony Stone
Tony Stone is living proof that some of the greatest businesses are simple ideas, brilliantly executed. Furthermore, Tony is a regular speaker at events all over the UK and wherever he speaks, you’re guaranteed as much honest Scottish goodness as you’ll find in a Stoats porridge oat bar.
Take the humble oat. To most people, a small and somewhat insignificant cereal grain. But in the eyes of this inspiring young entrepreneur, the seed of a simple, easy-to-grasp business proposition – to take ‘Porridge to the People’ – that transformed the sector and made a global success of his Stoats brand.
With a 22,000 sq ft state of the art production site, 60 staff and high volume of output – Tony has led his business through the challenges of a global pandemic and forged a path for continued success.
Ambition, hard graft, tenacity and luck all play a part in the story. And while he doesn’t have a rose-tinted view of business, he brings an optimistic, can-do attitude that truly inspires. His easy-going nature and infectious enthusiasm make him a particularly motivating speaker for young audiences and fledgling entrepreneurs.
Tony shares the fundamental secrets that have turned Stoats from local start-up to international triumph: dedication to doing things right; the need for a strong, differentiating brand; maximising profits through premiumisation; a willingness to listen to consumers; the ability to change direction and take risks; working with trusted friends; looking after your staff and loving your product.
"Tony is an excellent speaker. He is engaging and uses everyday language in a matter of fact way to convincingly convey the issues and events his business has confronted. His “war stories” in particular make his presentations compelling and real for the audiences involved. Certainly his affable nature and easygoing manner impresses audiences, as he is happy to talk about his good and bad experiences. Critically audience feedback always rates his presentations highly."
Heriot Watt University
"British Equestrian Federation recently booked Tony Stone as the Keynote Speaker for the Young Professionals Programme Induction Day. Tony shared his journey to business success and inspired our audience by talking about the lessons he learned along the way, including diversifying your income streams, successfully managing a team and understanding the community you’re trying to reach with your business. Tony was easy to work with, personable, full of energy and his real-life experiences inspired our audience. All in all, Tony is a very engaging speaker and the content was clear, relevant, interesting and professional delivered – he’s one of the best speakers we have had."
British Equestrian Federation