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Tony Stone
From a simple idea to take ‘Porridge to the People’ in 2005 Tony Stone has built a category leading business and range of products that are a household favourite across the UK and internationally. Speaker sessions with Tony offer a real world take on business – pragmatic and inspiring.
About Tony Stone
Tony Stone is living proof that some of the greatest businesses are simple ideas, brilliantly executed. Furthermore, Tony is a regular speaker at events all over the UK and wherever he speaks, you’re guaranteed as much honest Scottish goodness as you’ll find in a Stoats porridge oat bar.
Take the humble oat. To most people, a small and somewhat insignificant cereal grain. But in the eyes of this inspiring young entrepreneur, the seed of a simple, easy-to-grasp business proposition – to take ‘Porridge to the People’ – that transformed the sector and made a global success of his Stoats brand.
With a 22,000 sq ft state of the art production site, 60 staff and high volume of output – Tony has led his business through the challenges of a global pandemic and forged a path for continued success.
Ambition, hard graft, tenacity and luck all play a part in the story. And while he doesn’t have a rose-tinted view of business, he brings an optimistic, can-do attitude that truly inspires. His easy-going nature and infectious enthusiasm make him a particularly motivating speaker for young audiences and fledgling entrepreneurs.
Tony shares the fundamental secrets that have turned Stoats from local start-up to international triumph: dedication to doing things right; the need for a strong, differentiating brand; maximising profits through premiumisation; a willingness to listen to consumers; the ability to change direction and take risks; working with trusted friends; looking after your staff and loving your product.
