Finding Your Brand Voice in the AI Era: Why Human Messaging Matters More Than Ever
If you’ve scrolled LinkedIn recently, you’ll have noticed something: everything looks the same. Posts follow the same rhythms, the same clichés, the same “here are three things I learned…” structure. It’s polished, it’s efficient, and yet it feels oddly lifeless. In a world where AI-generated content is everywhere, audiences can sense when something has been written by a human… and when it hasn’t.
This is exactly the challenge communication specialists Mickey Wilson and Chris Endersby tackle in their joint keynote, Finding Your Brand Voice in an AI Era. It’s a timely, energising and often eye-opening session on what it really means to sound human at a time when digital spaces are saturated with sameness.
Why this conversation matters so much right now
We’re living through a moment where trust is more fragile than ever. Deepfakes, misinformation and automated content have taught people to be wary from the outset. We begin conversations with caution instead of openness. And whether we acknowledge it or not, our audiences do the same.
In this climate, people trust people – not polished corporate copy, and certainly not robotic-sounding posts that feel indistinguishable from thousands of others. When every business starts to look and sound identical, the brands who still communicate with warmth, lived experience and individuality stand out immediately. Mickey and Chris help organisations reclaim exactly that.
The truth about AI: powerful, helpful… and fundamentally limited
One of the most valuable parts of their keynote is their candid, practical explanation of how AI tools like ChatGPT actually work. They describe, in very real terms, why AI struggles to create anything truly original. It can only generate content from what it has already been fed. It cannot stretch beyond its training data. It cannot inject lived experience, intuition, emotion or creative leaps. That’s why so much AI-generated content feels… well, like everything else.
Yet Mickey and Chris are not anti-AI at all. In fact, they’re refreshingly honest about the fact that AI is essential for many time-poor professionals who are spinning multiple plates. They speak to founders, leaders and teams who would never get any content out without tools that help them move faster. Instead of telling people to avoid AI, they show them how to use it well. And how to maintain a real, recognisable voice while doing so.
Using AI without losing yourself
Their approach is rooted in balance. They encourage teams to treat AI as an assistant, not an author. They explore how you can build your tone of voice into your prompts, feed AI with your own stories and frameworks, and train it to amplify – not flatten – your message. The goal is not to eliminate AI from the process, but to ensure your content sounds like it came from a human with something meaningful to say.
With practical examples, humour and a genuine understanding of how people actually work under pressure, Mickey and Chris help audiences rediscover what makes their communication distinctive. And crucially, they give them ways to protect that identity even as technology becomes more embedded in everyday workflows.
Why this keynote resonates with teams right now
Businesses everywhere are searching for ways to stay visible and relevant without sacrificing authenticity. Mickey and Chris tap directly into that need. They show teams why being human is suddenly a competitive advantage again, why originality is becoming rare, and why audiences instinctively gravitate towards brands that feel real.
People leave this session with a far clearer sense of their own voice, a deeper understanding of AI’s strengths and weaknesses, and the confidence to blend both in a way that feels credible and genuine. It’s refreshing, practical and strategically important at a time when trust is increasingly hard-won.
If you’d like to explore bringing Mickey and Chris to your next event, we’d love to help you shape a session that leaves your audience inspired, informed and ready to communicate with impact.
