International tennis coach and author David Sammel is Head Tennis Coach at TeamBath-MCTA . His book 'Locker Room Power' (LRP) is a #1 Bestseller and he is a widely respected consultant across professional sports for building winning environments. David is also highly regarded as a expert on mental strength and toughness with a wealth of knowledge on the mental demands required across all sports.
"David will be returning. We learned a lot from his workshop and we look forward to putting the tools he gave us into action. Fun and focused this man definitely has “the edge” required for excellence."
Tony Bennett, Head Coach Virginia Cavaliers Virginia University Basketball
To book David Sammel for your next event, contact us today.
Read more about David Sammel
David Sammel has over 25 years’ experience in world tennis, coaching international players to career high rankings and representing their countries in The Federation Cup, Davis Cup and the Olympics. His most recent charge Marcus Daniell represented New Zealand in Rio. David is an official ATP Tour Coach member in recognition of his many years on tour. He is a regular contributor to interviews in the UK media including BBC Radio 5, BBC local radio, The Times, SkySports and is a contributing editor for 'Leaders in Performance' and 'Tennishead' Magazines.
His coaching career includes being an experienced Pro Tour coach and head coach of both club and academies and he is the former National coach for men for The Lawn Tennis Association (1996-2006). In 2006 David founded the Monte Carlo Tennis Academy (MCTA) in Monaco alongside Jez Green (physical trainer to Andy Murray 2007-14). MCTA relocated in 2010 to partner Bath University where David is now leading a select team of professional players and coaches. David’s coaching philosophy has played a big part in his success as a Coach and Consultant. In his book Locker Room Power: Building an Athlete’s Mind he shares the secrets to his winning formulas, which he developed to create an edge for players and teams.
David provides inspirational talks, consultancy and workshops for Business, Pro and College teams, Universities, High Schools and Clubs. He has conducted ‘LRP Workshops’ for several Premier League Football Clubs including Bolton Wanderers, Hull City, Chelsea and Fulham. He is moving into other team sports including the England Rugby and college basketball. David is a hugely charismatic and larger than life figure with a confident and candid approach. He offers insights regarding the effects of the public and private actions of athletes on their performance. The Locker Room is everywhere public! David Sammel’s rounded skills give him great insights into 'How to build teams' and creating the “edge” to produce winners
David holds a BA Econ. & English from North Texas State University.
CURRENT PROFESSIONAL PLAYERS
• Samantha Murray, Richard Gabb, Marcus Daniell, Anna Smith
COACHING CAREER HIGHLIGHTS
Wes Moodie (2005 Wimbledon doubles champion), Chris Haggard (ATP top 20 doubles) and GB Davis Cup players Martin Lee (ATP top 100), Arvind Parmar, Andy Richardson, Miles Maclagan, Jaime Delgado, Barry Cowan, Naomi and Liam Broady
MCTA coached Henri Kontinen Jr. Wimbledon Finalist and French Open doubles winner and Anna Fitzpatrick (Wimbledon Jr. semi-finals)
Federation Cup Samantha Murray (WTA 165); Anna Smith (WTA doubles 69)
'Locker Room Power' Presentations
Based on the book by David Sammel
“Bespoke presentations and workshops relevant to your needs. What you need to gain ‘the edge’
'Locker Room Power' presentations are inspirational and practical. They are based on my book and used in conjunction with interactive tools, help motivate participants by building mental strength, self-belief and confidence to give them ‘the edge’ in everything they do. The presentations feature serious messages using humour, role-play and true stories to illustrate themes.
1. Interactive presentations: (1-2 hours)
Outlines and explains the Locker Room Power concept amongst other useful tools to take away and apply. These are tailored to the client or event.
2. Workshops: Geared towards high achievers, athletes, teams and coaches, the workshops get into every aspect of creating an edge. These require a minimum of three hours, but mostly run for one to three days because we work together to examine every aspect of a client’s requirements to ensure they have the tools to gain the edge.
3. Consultancy: Focus is on creating an environment and culture that forms a strong identity to take forward. This is a commitment of a minimum of six days over three months.
The preparation for workshops and consultancy is vital to ensure an understanding of the existing philosophy and culture. We then work through the Locker Room Power process to implement additional ‘edge’ into what is often an already successful environment. We work in partnership with the client to encourage like-minded practices into common practices, ensuring a tough mentality is ‘the norm’.
The Locker Room Power Formula
Outline of key messages: Includes all or parts of the outline below dependent on the context of the group. The presentations are ideal for business and team managers, head-coaches, teachers, players, students and parents (See testimonials)
How it grows
• Desire appropriate to level and age
• Play to gain
The key to success
• Weapons need to be identified
• Intent is a major part of delivering weapons
Difference between belief and confidence
• How to build confidence
• 50/50 – a way of staying in the present
• Tackling self-consciousness (Power Poses)
Planning is critical
• Goals from the heart
• Power Poses
Locker Room Power
How to create a strong identity
• Importance of tone and speed in speech
• Walking the talk
How to build team spirit
• The myth in team building
• Create strength under pressure
• The magical asset: A team of leaders
Parents and Coaches
• Tools for watching
• Chicken for tea
• Why investing time and money into sport is a smart move
Locker Room Power as a life lesson
Difference between sexes
• The night club experience
• The job interview
• “Sweet Suffering” - Serious fun
"This Locker Room Power Workshop focused on creating a strong identifiable team brand for Fulham Football Club including identifying individual and team weapons, creating team identity and supporting player induction into the team. Dave gave a fantastic presentation on Locker Room Power and how to develop a strong team identity. He challenged our coaches and players to identify our strengths and use these as weapons to create fear in the opposition. Dave helped us review our current environment and supported us in creating a new winning environment."
Dr Clive Reeves, Performance Coach Fulham Football Club
"A Locker Room Power Presentation was held at an away day for Chelsea Football Club coaching staff. Having spent a day observing both the first team and Academy facilities David delivered an interactive insight into the concept of LRP and new ideas that were easily integrated into an existing framework at the club to support both the coaches and players. Everyone could identify with the presentation. We will certainly focus more on our weapons in future amongst other gems delivered on the day."
Neil Bath, Academy Director, Chelsea Football Club
"I wanted to take a minute and say "Thanks" for your presentations - Locker Room Power on Friday & Four Keys to Becoming a Champion on Saturday - at our USPTA Texas Summer Retreat at the Westin Stonebriar. You are a real credit to our tennis teaching organization and I appreciate you taking the time out of your busy schedule to help educate the Texas pro's! Many Thanks Again From All of Us With USPTA Texas!!"
Craig Bell, USPTA Texas Regional VP, United States Professional Tennis Association
"I just wanted to send you a brief note to thank you again for presenting at our National Coaches Conference this year. The expertise you shared with the delegates was very well received and you were a key part of the success of the event. As promised, I have also attached some images from our official photographer for you to keep."
Merlin Van De Braam,Coach Engagement Manager, Lawn Tennis Association, London
"David gave a presentation to the key coaching staff and me. His style is direct, humorous and interesting. The content reflected a genuine understanding of top-level mentality and a key understanding of what is required to produce high performance on a daily basis – the hallmark for all great individuals and teams and people in pursuit of excellence"
Sam Allardyce, Manager (1999-2007), Bolton Wanderers Football Club
"I used Dave's concept of separating belief and confidence to help my sales directors who were struggling. It works!!! Dave's concept has real life applications in both sport and business. Brilliant!"
"As Head of Girls' Sport, at one of the leading private schools in the North of England, I invited David Sammel as our guest speaker to the annual Sports Dinner. David was asked to present the key features of his Locker Room Power philosophy, as a way of empowering young people to reflect on the strength of the skills they posses, through competing in sport and how they can translate them into everyday life. His natural ability to engage and entertain, coupled by his international coaching reputation, ensured staff and students alike were absorbed by his key messages. One staff member and former Olympian had wished she had been given the advice as a young athlete that Dave offered, to help her cope with the immense pressure of performing at a high level. Warm, humorous, engaging and a realist - I would recommend David Sammel without hesitation as a guest speaker, full of wisdom and insight so valuable for young people."
Helen Barnard, Head of Girls' Sport, St Peter’s, York
"David delivered a captivating ‘Locker Room Power’ presentation to our A Level Physical Education students. He left them with an interest in the mentality required to be successful in their sports and indeed an energised outlook on life. David made them think about their role in self-belief and how to assemble their ‘weapons’ to deal with the present. It was refreshing for our students to have the opportunity to navel gaze and apply sport psychology for their own benefit. David, please come back next year!"
Mary Shepherd, Teacher, Greenhead College
"David is a straight-talking and confident speaker who was able to captivate his audience of Sixth Form students. Using real world examples from his many years as an international tennis coach and sports consultant, David inspired the students and helped them to appreciate the importance of positive-thinking and resilience linked to Locker Room Power. David’s presentation was inspirational and was very well received by all who were present."
Paul Rushworth, Director of Sixth Form, Grammar School at Leeds (GSAL), UK