Media and Communication experience is essential for anyone delivering a speech, advertising their brand on social media or in the press, or speaking on TV.
The art of giving a good media interview or delivering a memorable speech doesn’t come easy to most people. How to steel yourself and not appear shaky or worried. You know who need to know what to answer, how to dodge what you don’t want to respond to and what body language to use to avoid. These are just a few of the things interviewees have to bear in mind.
Speakers need to understand how to prepare content, decide what to include and what to avoid, how to propel their voices and how to present themselves and their mannerisms. It can be a tough call. So it is not surprising why so people find themselves when faced with what they consider to be the dilemma of having to give a speech or an interview are filled with dread.
Some have the natural gift and instinct, delivering the perfect interview or speech. Others are either too confident and need training so as to not appear ill prepared or cocky. And then there are those who are nervous, unsure of how to deliver the message or scared of how the content of the speech might be received or misconstrued. After all in today’s world virtually every speech or interview ends up on video or audio on a social media platform.
So whether you are just starting out or at the top of your game great communication is essential for both your private and working life. It may be that you have job interviews to prepare for or even conduct, you may be a senior leader faced with an uncomfortable announcement to make which you know the press will pick up on or you could be concerned about a business presentation you have been asked to give because your job depends on it. It might even that you don’t want anyone to know you are dreading delivering a father of the bride speech at your daughter’s for coming wedding.
We cater to all clients and are finding increasing numbers of senior management are requesting training for their middle managers who are bursting through the ranks but don’t have the requisite skills or confidence to deliver on brief.
So if you are asking yourself: Is my or my employee’s performance on stage or on screen going to be up to it and do they have the skills to survive a media interview and get the message across? Then please call or email us to discuss your requirements.
All our trainers are highly experienced broadcasters and journalists. This is what they excel at and they provide bespoke training to individuals and organisations alike because what you need they can deliver.
Maxine Mawhinney is a consummate communicator, a journalist for 40 years, 20 of them as a senior BBC News Anchor. She is renowned for her media and communications training, and was recently appointed Senior Faculty Member of the Karolinska Institute and Hospital Leadership and Communications Programme in Stockholm. Since leaving the BBC in April 2017 she is speaking, hosting and facilitating events as well as preparing all kinds of people including senior leaders for the media and communications challenges they may or are facing.
Dickie Arbiter LVO is a former press secretary to Queen Elizabeth II, Prince Charles and the late Princess Diana. As a seasoned veteran of the broadcast media, Dickie assists clients in learning how best to present themselves on television, radio and the speaker’s platform. Too often an unfortunate phrase, and ill-judged word or a nervous spokesperson can do huge damage in just a few seconds of air time, and a great opportunity becomes a liability. He helps clients gain the confidence they need to efficiently enhance their organization’s media profile.
Janey Lee Grace has worked in the media for over 25 years on TV, radio and currently as a presenter on BBC Radio 2. She is also a journalist writing for several publications and an author of 5 books including a number One Amazon best seller. She is passionate about encouraging experts and entrepreneurs to get their message out to a wider audience and recognises that while some people have an inspirational message to share they sometimes manage to attract an opportunity but not fully maximise it! Janey can offer bespoke media training and a strategy to be your own best PR, be a great interviewee and attract the attention you deserve for your work
James Pearce is one of the country's leading media and messaging trainers. A BBC broadcaster with more than 20 years’ experience, he knows everything that there is to know about the art of successful communication. His high profile clients include the England football team, FTSE 100 executives and NHS England. If you are hoping to raise your media profile then James can prepare you for a range of interviews - both easy and challenging. However, this training can be extremely useful even if you have no intention of ever taking part in a media interview. Many of James' sessions are purely based around messaging. James teaches that we are all salespeople - both for our companies and ourselves. His tips on how to improve your messaging, whether it's in a meeting with your boss or with a key client, can be transformational.