Why not let us help you partner with Content Creators, Bloggers, Experts and Influencers.
They are some of the most creative storytellers on social media
The Speakers Agency is often asked for experts, bloggers, and influencer and content creators to help clients in their marketing campaigns. These people usually have an impressive following on social media and their followers take notice of what they say and do. They work closely with our clients to craft unique and meaningful messages to reach their target audiences and they help fulfil your campaign's objectives.
As more and more brands move away from regular advertising on TV and radio, and in newspapers and magazines, we are receiving an increasing number of inquires for content creators and influencers with a high social media following. Brands want to embrace the growing trend of social media engagement and marketing and it and they are revolutionising the way brands raise awareness and engage consumers. Equally popular are micro-influencers’ with over 10,000 followers on social media.
The most important aspect of this type of engagement is for the brand to choose the most relevant content creator or influencer. It is vital that they pick someone who has a genuine and committed passion for the topic such as fashion, beauty, food, transport or technology. Each expert, blogger, influencer and content creator tailors the brief so as to make it their own. This way they keep their content consistent and authentic for their followers.
These differences are subtle and nuanced, but understanding them will improve your ability to recognize what type of person your brand should be collaborating with to engage in social marketing.
Content generation and influencer can be regarded as two separate entities but the two are definitely not mutually exclusive. And we are here to help suggest the right person so that you are able to make informed, strategic decisions for your social media plan.
Why work with a content creator?
They are artistic and creative and they help brands bring a specific campaign or idea to life on all social media platforms with first class images and content which will attract the attention of their followers.
Why work with an influencer?
The create exposure and it is recognised that At no other time in history have individuals wielded so much singular authority. An influencer publishes content which may or may not have been written by then but they reach people who may not hear about a product other than via an influencer’s post
Our Influencers and Content Creators include:
The multi award winning beauty journalist Ateh Jewel has been in the industry for 16 years writing and styling for titles such as Vogue, Tatler, Sunday Times Style, The Telegraph, Guardian Weekend Magazine and was a Marie Claire UK columnist for two years with her column Colour Counter, celebrating beauty for all skin tones and a columnist for darker skin tones on www.feelunique.com. She co-founded and runs her digital production company Couture Communications working on digital strategy, filming and photography for brands such as L’Oreal, Chanel, Dior, Estee Lauder, Revlon, London Fashion Week and Milan Fashion Week backstage for designers such as Christopher Kane, Burberry and Max Mara.
Ateh also lectures, gives keynote speeches, consults and has product developed for brands such as Unilever, Coty, Chanel, L’Oreal, SKII, Giorgio Armani, Clinique and Lancome. She’s also made multiple TV and radio appearances on shows such as This Morning and LBC radio.
Ateh says, “As an influencer and content creator there is so much digital and social media noise out there in the digital space. As a beauty journalist my job is all about taste, editing and curating the very best and communicating that to my readers. In the digital age where anyone can turn on a camera and be heard, creating a curated space for your brand and product to live in has never been needed more.”
She continued, “It’s very easy for brands to be trapped in an ivory tower thinking products and services will work for consumers, which is why it’s great to work with influencers who bridge that gap between brands and real life and who have an everyday connection and experience with their followers. My taste and quality control is trusted and respected by my readers and social media following and in turn I trust and respect them. I have multiple niche audiences I speak to, that of women with darker skin tones, mothers, twin mothers, natural afro textured hair market, beauty junkies, wellness, entrepreneurs, skincare for darker skin tones, ballet and yoga, weight loss. These are all areas I am passionate about and live everyday and enjoy communicating in exciting and engaging ways.”